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Big Tom LaPointe's Blog – November 2013 Archive (6)

When was the last time you REALLY looked at your website? 8 TIPS for a quick check to sell more cars

While we are big proponents of a Live Chat option on dealership websites to increase leads and sales, there are several key pieces you want to ensure are on your web pages. I met with a dealer recently as a vender pointed out that the SPECIALS page on their website didn't have a contact form for either the list page or the individual models. Does yours? Here are eight tips that are vital for good…

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Added by Big Tom LaPointe on November 30, 2013 at 10:19am — 2 Comments

Live Chat vs. Contact Form: is there really a difference?

Five reasons chat wins the battle

Just like the early days of the commercial internet, when many auto dealerships were slow to recognize the potential a website held for helping them sell more cars, adding a live chat option is a concept that seems to cause principals and general managers some…

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Added by Big Tom LaPointe on November 26, 2013 at 10:30am — 2 Comments

Another Live Chat NO-NO

As passionate proponents of an effective dealer website live chat strategy, we believe every automotive retailer can benefit from the system. But that doesn’t mean dealers should just grab some generic chat from off the shelf, otherwise they…

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Added by Big Tom LaPointe on November 19, 2013 at 10:30pm — No Comments

Did you hear about the TWITTER CHAT DISASTER by JPMorgan?

Apparently, JP Morgan thought it would be a great idea to have a live twitter chat with an executive. According to …

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Added by Big Tom LaPointe on November 18, 2013 at 5:30am — No Comments

The next 60 days justify third party live chat operators

It's a big step for some dealers to make the choice to add live chat to their dealership website to increase leads, and often a bigger decision to use a hosted service with outside operators – even if it's only as a backup option. So, why worry about having a hosted live chat service now? Continued below graphic...…

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Added by Big Tom LaPointe on November 13, 2013 at 9:17am — No Comments

You at your chat keyboard? Unstaffed chat link is poison

“Where you at?” As someone trained to communicate, hearing this mauling of the English language is one of the most frustrating experiences in the history of the universe – yes, the whole universe! Probably the next most frustrating moment is clicking on a LIVE CHAT icon and having nobody home. Kind of like when your friend invites you in for a beverage and TV ballgame and didn’t…

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Added by Big Tom LaPointe on November 6, 2013 at 12:07pm — No Comments

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