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Big Tom LaPointe's Blog – October 2013 Archive (7)

Live chat is just one relationship starter in your dealership to build loyalty

Strong relationships are similar to spider webs, especially in the auto industry. Multiple threads are must to build an effective web for business – or spiders. If you want to build long-term success in car sales, you have to recognize that these relationships start with one tiny thread, and by creating additional threads through rapport and nurturing with quality customer care,…

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Added by Big Tom LaPointe on October 28, 2013 at 8:00pm — No Comments

Website Live Chat Success Tip: Establish chat operators, NOT SALESPEOPLE

It may seem a bit counter-intuitive, but if an auto dealership wants to establish a successful website live chat program in-house...

It is wise to position your chat staff as online operators, and NOT as internet salespeople.…

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Added by Big Tom LaPointe on October 21, 2013 at 8:30am — 1 Comment

AUTOMOTIVE NEWS: Buyers traveling farther to buy cars

It makes sense, and many dealers might suspect, that buyers are willing to travel farther for their car deal than in years past, and those suspicions have been confirmed - again. 

 

A follow-up study by Autotrader.com to their 2012 White…

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Added by Big Tom LaPointe on October 21, 2013 at 7:30am — No Comments

STUDY: Seniors like hybrid cars for STATUS (just seniors???)

It may not come as a surprise, but paying extra bucks to “go green” in a hybrid car may pay off in self-esteem and image for older drivers, as well as give a healthy boost to the environment, according to a Baylor University study.

This may help fuel…

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Added by Big Tom LaPointe on October 14, 2013 at 7:30am — No Comments

Ron Burgundy Durango commercial tops for AdWeek

The cross promotion ad, It Comes Standard produced by Will Ferrell, touts all the great features of the glove box, and has been picked by AdWeek as one of their top ten for the week. I'm still partial to the ad that picks on the horse. Great marketing campaign!

 

 

Added by Big Tom LaPointe on October 11, 2013 at 1:56pm — No Comments

Does it REALLY matter if dealer chat vendors are “car people”?

I could just say 'yes' and make this the shortest blog post ever, but here is why it matters…not that you want the gang from the Used Cars movie in this photo helping you with your business, but having 'car people' involved makes a HUGE difference.

As a dealer, when you look at your DMS, your…

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Added by Big Tom LaPointe on October 8, 2013 at 8:30am — No Comments

VIDEO: Porsche Happy Birthday Symphony

Some companies celebrate their birthday with a coupon. Porsche put together this awesome video.  

Porsche birthday press release:…

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Added by Big Tom LaPointe on October 2, 2013 at 6:34am — No Comments

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