Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Strong relationships are similar to spider webs, especially in the auto industry. Multiple threads are must to build an effective web for business – or spiders. If you want to build long-term success in car sales, you have to recognize that these relationships start with one tiny thread, and by creating additional threads through rapport and nurturing with quality customer care,…Continue
Added by Big Tom LaPointe on October 28, 2013 at 8:00pm — No Comments
It is wise to position your chat staff as online operators, and NOT as internet salespeople.…Continue
A follow-up study by Autotrader.com to their 2012 White…Continue
Added by Big Tom LaPointe on October 21, 2013 at 7:30am — No Comments
It may not come as a surprise, but paying extra bucks to “go green” in a hybrid car may pay off in self-esteem and image for older drivers, as well as give a healthy boost to the environment, according to a Baylor University study.
This may help fuel…Continue
Added by Big Tom LaPointe on October 14, 2013 at 7:30am — No Comments
The cross promotion ad, It Comes Standard produced by Will Ferrell, touts all the great features of the glove box, and has been picked by AdWeek as one of their top ten for the week. I'm still partial to the ad that picks on the horse. Great marketing campaign!
Added by Big Tom LaPointe on October 11, 2013 at 1:56pm — No Comments
I could just say 'yes' and make this the shortest blog post ever, but here is why it matters…not that you want the gang from the Used Cars movie in this photo helping you with your business, but having 'car people' involved makes a HUGE difference.
As a dealer, when you look at your DMS, your…Continue
Added by Big Tom LaPointe on October 8, 2013 at 8:30am — No Comments
Some companies celebrate their birthday with a coupon. Porsche put together this awesome video.
Porsche birthday press release:…Continue
Added by Big Tom LaPointe on October 2, 2013 at 6:34am — No Comments