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Big Tom LaPointe's Blog – September 2015 Archive (2)

Six ways online dating validates live chat

Unless you are selling cars out of a cave in the Sierra Nevadas, you know that virtually everyone does some or all of their vehicle, boat, and RV shopping online. A well-structured live chat is the most effective way to engage car shoppers and start the process, and if you’re not convinced of the potential,…

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Added by Big Tom LaPointe on September 22, 2015 at 9:00am — 3 Comments

Does location still matter with ‘everyone’ buying online? Ask Macy’s

This past summer I had the privilege to visit dozens of dealerships in just about every major city of eastern North America. Despite the rumors that the traditional brick and mortar business model is headed the way of the dinosaurs, dealership owners of all sizes and brands continue to build facilities that are increasingly elaborate – and…

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Added by Big Tom LaPointe on September 14, 2015 at 1:30pm — No Comments

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