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Big Tom LaPointe's Blog – August 2013 Archive (5)

Tips for choosing dealership live chat software

More and more auto dealers see the value of an effective live chat strategy for their website, and choosing the right software is critical to help ensure a strong return on investment (ROI). Successfully managing live chat in-house requires a commitment of manpower and development of processes, and since CarChat24 is just one of several companies…

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Added by Big Tom LaPointe on August 30, 2013 at 10:57pm — No Comments

Boomers buy more new cars but use web, social media less than younger buyers

I recently helped a friend celebrate his retirement by choosing which new car to purchase for his next chapter in life. As it turns out, his purchase mirrors a national trend that shows ‘baby boomers’ are purchasing more new cars than younger buyers. According to a study by the…

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Added by Big Tom LaPointe on August 12, 2013 at 11:00am — No Comments

Want live chat success in-house? Four tips to help you plan it, script it, work it

As dealers continue recognize the benefits of either hosted live chat or chat software managed in-house on their automotive websites, many still feel using their staff to handle the chats is their best option. With some proper planning and…

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Added by Big Tom LaPointe on August 9, 2013 at 4:00am — No Comments

AUTOMOTIVE NEWS: Average age of U.S. car, light truck on road hits record 11.4 years

A ton of built-up demand means dealers need to ensure they have effective systems like live chat in place to assure success:

Automotive News

August 6, 2013  - 12:01 am ET 

LOS ANGELES -- Americans continue to hang onto their cars, minivans and  crossovers -- many of them first purchased when President Clinton was in office  -- and helping to push the…

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Added by Big Tom LaPointe on August 5, 2013 at 10:12pm — No Comments

Want to EPIC FAIL with Live Chat? Try this…

There are numerous ways to build success into your live chat strategy, but if you want the ONE THING that is sure to guarantee embarrassment and failure (not to mention waste time and money), try this: make your guests give you contact information before you (or your live chat vendor) have a live chat…

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Added by Big Tom LaPointe on August 2, 2013 at 9:51pm — 3 Comments

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