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Big Tom LaPointe's Blog – July 2013 Archive (3)

Live chat tip: Use a proactive (pop-up) for more chats and leads

Often when a dealer is considering the benefits of adding live chat to their website they are reluctant to include a proactive (pop-up) live chat invite on their homepage. The truth is that is one of the major success factors to implement an…

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Added by Big Tom LaPointe on July 26, 2013 at 6:30am — No Comments

Don't ignore CSI and end up like the dodo – or Mercury

CarChat Live helps dealers survive AutoWeek spotlighted the ’53 Mercury on their website, and it got me thinking how sad it is that such a storied brand has fallen by the wayside, and that dealerships that aren’t careful can also end up like the dodo bird or Mercury brand.

CSI is critical to SURVIVAL

One of the intangible benefits for our Live Chat products is that it can help guard your CSI. Not just the CSI the factory measures, but the one that has your customers posting…

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Added by Big Tom LaPointe on July 15, 2013 at 12:51pm — No Comments

Carly or Carli? – Testing makes a difference in Live Chat – and the showroom

More than a dozen years ago, I learned a priceless life lesson from Grant Cardone – to use proven sales techniques “every day, every time, without fail, no exceptions”.

But before you get to the point of this magical consistency he teaches, you have to discover what works – and what doesn’t in your situation. What definitely doesn’t work very well…

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Added by Big Tom LaPointe on July 10, 2013 at 10:47am — 1 Comment

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