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Big Tom LaPointe's Blog – June 2015 Archive (3)

Make sure your mobile chat is MOBILE: 4 success killers

It sounds simple enough, but are you sure your dealership live chat appears on mobile devices? More and more I talk to dealers who say they are happy with their chat, yet their chat icons do not appear on their shoppers’ mobile devices. And often when they do, the chat…

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Added by Big Tom LaPointe on June 28, 2015 at 3:00am — No Comments

Do dealerships really need 24/7 live chat?

I recently stayed with a millennial friend who is enjoying her summer break from college by watching YouTube sitcoms until 3 am and shopping for shoes online. A business friend of mine was at the airport last week waiting for his 7 am flight and surfing the web for an Apple watch and…

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Added by Big Tom LaPointe on June 25, 2015 at 8:00am — No Comments

It’s complicated’ – How much chat is too much?

"One of the most important – and most controversial – elements is the proactive" 

As half or more of all car dealers have live chat…

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Added by Big Tom LaPointe on June 9, 2015 at 10:00am — No Comments

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