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Big Tom LaPointe's Blog – March 2013 Archive (6)

Will Fisker crash & burn? No money and now Henrik Fisker resigns...

Pioneering luxury hybrid car company Fisker Automotive continues to struggle more than Kobe Bryant and the Los Angeles Lakers.

Reports surfaced yesterday that Henry Fisker stepped down, citing disagreements "with the Fisker Automotive executive…

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Added by Big Tom LaPointe on March 14, 2013 at 10:30am — No Comments

Market to family bonds - this powerful Japanese BRZ video doesn't even need English

Here is proof that compelling imagery can elicit deep emotion. By capturing the essence of father / son conflict and their mutual passion for cars, this Subaru ad connects with viewers on many levels.

Now is a good time to look at your marketing to see how you can use emotion to connect with buyers. Here are…

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Added by Big Tom LaPointe on March 11, 2013 at 9:30am — No Comments

Client-facing employee tips from Carnegie

Is this what your staff looks like when they greet your customers?

Nearly every…

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Added by Big Tom LaPointe on March 10, 2013 at 3:00pm — No Comments

Black Book data shows rise in used truck values

Autoweek reported today that Black Book data for February shows only four of the 14 styles of trucks dropped in value when compared with February 2012, with all other used trucks showing an increase during the same time frame.

According to the article,…

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Added by Big Tom LaPointe on March 7, 2013 at 4:00pm — No Comments

VIDEO: Supercars @ Geneva - sign of improving economy?

For the past several years, the land of hope and incredible prosperity where supercar development takes place has been a wasteland. All of a sudden, six incredible performance beasts storm onto the scene, most notably halo offerings from Italian sportscar giants, Ferrari and Lamborghini. The Italians showcased the laFerrari…

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Added by Big Tom LaPointe on March 7, 2013 at 8:00am — No Comments

CarChat24 PRESENTED WITH DRIVINGSALES DEALER SATISFACTION AWARD

CarChat24 receives a "Top Rated" Award for Dealer Satisfaction in Chat Products Category PALM HARBOR, Fla. Feb. 11, 2013  …

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Added by Big Tom LaPointe on March 5, 2013 at 9:30am — No Comments

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