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Big Tom LaPointe's Blog – January 2015 Archive (5)

Ready to Drive! MTV study says millennials want their cars; kills 5 myths (PART 1 of 2)

6 in 10 Millennials said “they feel like losers among their peers without their cars” – MTV study



If rumors of Mark Twain’s death were greatly exaggerated, then so are those that young people are eschewing the car for alternate forms of transportation. In a study released January 23, 2015, the Viacom-owned…

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Added by Big Tom LaPointe on January 28, 2015 at 7:00am — No Comments

CarChat24 wins 2015 AWA Automotive Website Award

The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the…

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Added by Big Tom LaPointe on January 25, 2015 at 12:00pm — No Comments

Chat Success – JUST DO IT!

Some people want it to happen,

some wish it would happen,

others make it happen.
~ Michael Jordan

Anybody with even a passing interest in sports in the 80’s…

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Added by Big Tom LaPointe on January 20, 2015 at 8:30pm — No Comments

Weight Watchers: Live Chat goes mainstream

Live Chat isn’t a website novelty any more. It’s a major communication channel between businesses and their clients, and the rollout of Weight Watchers’ new live chat coaching program is a huge example of this trend. Can the weight loss giant serve as an example for car dealerships that have yet to deploy live chat on their websites?

Major customer service…

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Added by Big Tom LaPointe on January 19, 2015 at 9:58am — No Comments

“They ain’t coming back”

Anyone who has hung in the car business as a sales pro can look back at their early days on the floor and remember who taught them their biggest lessons. Perhaps one of the biggest (and most challenging) lessons for me was truly understanding the message of one sales manager: “They ain’t coming back.”

"...if the…

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Added by Big Tom LaPointe on January 11, 2015 at 3:27pm — No Comments

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