Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Big Tom LaPointe's Blog – January 2013 Archive (8)

VIDEO: Wards auto sees growth in 2013

Even though last week's jobless rate increased, the market is climbing to its highest points in years and WardsAuto sees 2013 as a year of continued growth in auto and light truck sales.…



Continue

Added by Big Tom LaPointe on January 31, 2013 at 12:30pm — No Comments

J.D. POWER: Shoppers look @ MORE new car models; avoid Hybrid / Electric

J.D. Power and Associates released new data earlier this month in their annual "Avoider Study" that show buyers consider an average of 3.3 new vehicles during their shopping cycle. That is up from 3.1 in 2012 and 2.9 in 2011.

According to Jon Osborn, research director at…

Continue

Added by Big Tom LaPointe on January 30, 2013 at 10:30pm — 3 Comments

CarDoll vs Kate Upton MB car wash commercial - a double standard??

So in the wake of the massive discussion about CarDoll in Ralph Paglia's post, Attacking People in Social Media Based on Appearance, Sexual Orientation or…

Continue

Added by Big Tom LaPointe on January 30, 2013 at 7:30am — No Comments

IRIE-MON - Dees new VeeDub ad for big game hits mark with Jamaican kul-tcha

So the battle continues, and I think THIS "Get In. Get Happy." VW ad for Super Bowl Sunday wins the battle by TKO in the second round.

Fun, pithy, enthusiastic...and has a CAR. The appearance of Big Bang Theory star, Kaley Couoco, in the Toyota ad may challenge…

Continue

Added by Big Tom LaPointe on January 29, 2013 at 8:00pm — 6 Comments

Toyota "Wish Granted" Super Bowl ad Kicks VW's butt

So last week VW rolled out a teaser of it's potentially car-less ad scheduled for the "Big Game" this Sunday. Now we have Toyota's Wish Granted ad, which seems to have the 'big three' for charm and appeal:

  • Pretty Girl (Kaley Couoco from Big Bang Theory)
  • Talking squirrels (who doesn't love them?)
  • Cute kids (cute-ish,…
Continue

Added by Big Tom LaPointe on January 28, 2013 at 10:21am — 5 Comments

VIDEO of VW Super Bowl ad: NO CARS, but lots of happiness???

OMG! WTH? EPIC FAIL? Well, we will have to see, but Volkswagen released a teaser of its 2013 Super Bowl ad that is only missing ONE key traditional facet of automotive advertising: the car. The unusual ad is a mashup of the uhappiest people documented in viral videos on the web with a musical overlay of Jimmy Cliff's classic song, C'mon Get Happy, according to Automotive News.

 …

Continue

Added by Big Tom LaPointe on January 24, 2013 at 8:31pm — 19 Comments

Interesting article about 20-something conumdrum

This interesting Forbes article was recently brought to my attention. Though it was published earlier last year, the message is that people's lives are still defined in great measure during their 20's, but that the current crop is in a virtual limbo due to the economy and changing lifestyles. Since our industry is tied to their success - or failure - as both clients AND employment candidates, understanding the dynamics affecting their…

Continue

Added by Big Tom LaPointe on January 23, 2013 at 12:30am — 1 Comment

Is Cars.com the next vendor to trash car dealers?

As TrueCar works to reposition itself as more dealer-friendly, and CarFax comes under continued scrutiny for charging dealers for the right to be chastised on the airwaves, Cars.com released teaser ads and focus group clips for their expensive Super Bowl campaign, according to an Automotive News article published today: http://bit.ly/WbTXac

To their credit, they make light of…

Continue

Added by Big Tom LaPointe on January 21, 2013 at 5:30pm — 12 Comments

ADM Blog Topics by Tags

Monthly Archives

2017

2016

2015

2014

2013

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. Electric Vehicle is the Future

Posted by Dwayne Jhonson on August 29, 2019

2. Email marketing

Posted by Andrew Qrueed on August 26, 2019

4. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service