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Rachel Boyle's ADM Blog (5)

MaxTradeIn Expands into Nashville, Moline, Champaign and Terre Haute and Surpasses $155 Million in Consumer Offers

INDIANAPOLIS (December 6, 2013)  MaxTradeIn™, the free online marketplace that gives car owners the ability to trade in or sell their used vehicle by selecting trusted local dealers to compete for…

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Added by Rachel Boyle on December 11, 2013 at 10:54am — No Comments

FTC says ditch deceptive ads: How dealerships can build trust with customers

Recent Federal Trade Commission (FTC) crackdowns against dealerships have drawn attention to the changing dynamics of automotive advertising. While FTC interventions have caused turmoil for some, most auto dealers don’t buy into running too good-to-be true ads. Some dealers even pride themselves on being straight with their customers.

The challenge for these dealers now lies with…

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Added by Rachel Boyle on November 11, 2013 at 12:09pm — No Comments

Using online videos to promote your car dealership

More and more companies are using online videos to establish their brand name and to promote their products and services. With YouTube alone registering two billion video views a day, turning your back to the idea of online videos can be quite disastrous to your business.

As a car dealer, you need to capture your prospect’s attention and persuade them to deal with you when he or she trades in or buys a vehicle.

Five reasons you should be using online videos to promote…

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Added by Rachel Boyle on October 15, 2013 at 6:17am — No Comments

Dealer internet sales strategies vs. the online car buyer

Some companies engaging in e-commerce have the Field of Dreams complex, thinking if they build an adequate online presence, online consumers will come in droves. In reality, the key to a successful online sales strategy goes beyond digital infrastructure and involves active engagement with potential buyers.…

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Added by Rachel Boyle on October 2, 2013 at 7:45am — 1 Comment

Technology Takes Over the Car Industry - MaxTradeIn

Today, everything from conversations, bank transactions, shopping, research and communication happens online. So why should buying or selling cars be any different?

In a study by Cisco systems focused on a customer’s online experience, a majority of car buyers in America preferred the online buying experience. They were also willing to give necessary personal information to make the sale or purchase happen. In fact, 83% of the respondents in the study preferred to research a car sale…

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Added by Rachel Boyle on September 10, 2013 at 7:26am — No Comments

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