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Jim Fitzpatrick's ADM Blog (9)

Dealers Should Market to Baby Boomers for Love and Money

The post-war generation known as the Baby Boomers has changed society in countless ways, from music to rules of social behavior. Now that their kids are adults and they are nearing or entering retirement, they’ve got enough money and leisure time to support their dream cars.

 …

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Added by Jim Fitzpatrick on August 28, 2012 at 10:22am — No Comments

Tips for Your Dealership’s Twitter Success

Twitter is growing quickly as a social network, and as it does, businesses are cluing into the fact that they can connect with a whole new market by maintaining a Twitter account. It can be tough to get the hang of posting on the site, but remembering a few simple tips can help.

  • Think twice…
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Added by Jim Fitzpatrick on August 8, 2012 at 11:06am — 4 Comments

Help Your Dealership Go for the Gold

Think your shot at living like an Olympian ended after your high school or college athletic career? Think again. Successful Olympic athletes employ a set of traits and techniques that you can still use to help market your car dealership. The elements that work together to create popular medalists, with thousands…

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Added by Jim Fitzpatrick on July 27, 2012 at 8:11am — No Comments

Using Location-Based Social Media to Benefit your Dealership

Location-based social media opportunities are everywhere these days, and they’re soaring in popularity

 

For anyone not familiar, location-based applications allow users to find and “check…

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Added by Jim Fitzpatrick on July 24, 2012 at 7:30am — No Comments

Maintaining a Stellar Online Reputation for your Dealership

You’ve read article after article about the wonders of an online presence and what it can do for your dealership.

While that’s undeniably true, there are liabilities that come with the territory, as well. Your brand’s online identity is a crucial element among your company’s marketing…

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Added by Jim Fitzpatrick on July 11, 2012 at 11:00am — 4 Comments

Nissan North America Commits to Social Media for Launching Vehicles and Strengthening Brand

Nissan’s launch of five vehicles, all scheduled to occur over the next 15 months, will include a stiff dose of social media marketing. The 2013 Altima began the sequence as the first launch of the “Most Innovative Year Ever” for Nissan’s North American branch. The Altima launch utilizes print,…

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Added by Jim Fitzpatrick on July 5, 2012 at 8:13am — No Comments

Mobile Applications Keep your Dealership with Customers Wherever they Go

Mobile applications are in massive use today, and projected to overtake desktops as a preferred method of connecting to the internet in the very near future. That’s according to multiple sources, including DudaMobile’s new infographic illustrating the Top Five Industries to Go Mobile on Mashable. The same infographic shows the automotive industry to be in the top five but in last place, with…

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Added by Jim Fitzpatrick on June 27, 2012 at 11:01am — No Comments

Diversify Your Dealership's Marketing Efforts!

Your dealership needs a positive presence everywhere consumers gather. Social, tv, print, radio, mobile...using every medium short of graffiti on the subway to get your message out makes your brand stronger.

Just because you don't use a particular method yourself (e.g. Facebook) doesn't mean that…

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Added by Jim Fitzpatrick on June 19, 2012 at 8:03am — No Comments

Selling More Cars to Millennials

As of 2012 Generation Y accounts for 40% of the car buying public, yet traditional methods of advertising don't reach them. Don't miss out on this growing and often ignored market.

They’re young, they’re social and they’re totally in love with the internet. In fact, research tells us…

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Added by Jim Fitzpatrick on June 12, 2012 at 10:10am — No Comments

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