Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
So, I thought I would take to the keyboard and send out a reminder to dealers who are not aware of the impact that changing a website provider can have on their marketing…Continue
Car dealers have been perfecting the best strategies to implement paid search campaigns. It is common for dealers to ask me how much of their budget should be allocated to Google Adwords, Automotive SEO, Cars.com, or…Continue
If you work in the automotive retail industry you are no stranger to change. You thrive on competition and commission based pay plans. You love the hunt. You love the rewards when you push through goals set by your employer. You love winning the prize.
Investors are starting to understand the advertising strategy that Facebook is slowly rolling out to businesses looking to leverage the…Continue
Policy criteria for removing reviews
We want people to get ratings, reviews, and recommendations that are…Continue
Dealers have been seeking answers on how to get valid customer reviews to appear on Google+ Local. In the past year, I have made many revisions to the recommended processes dealers should follow to comply with guidelines on popular review websites.…Continue
The past 10 days have been an amazing time in business, as I have traveled to numerous cities visiting industry leaders and dealers. I also had the honor of speaking at a 20 Group, which is one of my favorite teaching opportunities.
What is your opinion on 20 Groups? 20 Groups have many…Continue
"Dominion Dealer Solutions and Microsoft have established a strategic relationship to collaborate and create a next-generation Dealer…