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Brian Pasch's Blog – December 2009 Archive (6)

Car Dealer Website Link Building Tips

Car Dealer SEO Link Building

A recent post by Joey Abna about his Cobalt website on ADM brought up the question about back links to their Cobalt website. Having other high quality automotive blogs and websites linking to your dealership website is an important part of an Automotive SEO strategy. However, getting links… Continue

Added by Brian Pasch on December 28, 2009 at 6:06pm — 7 Comments

Pissed Consumer Website Engages A Direct Attack on Dealer Name

My daily routine may be seen as "nerdy" for some people. I often type in common automotive search phrases to see which websites are being displayed on Google Page One. I am always on the look out for new websites that have content that are well ranked.

I pick random car dealership names to see how their Google Page One Management (GPOM) strategy is working or not working. No all car dealers believe that they should own all the organic listings on Google Page One for their dealership… Continue

Added by Brian Pasch on December 27, 2009 at 11:30am — No Comments

Automotive Marketers Need To Practice What They Preach in 2010

I wanted to recognize a few individuals that have lead by example in regards to Automotive Internet Marketing this past year. It is easy to add a shingle to your virtual door and call yourself an Internet Marketing Expert, but in reality the Internet is the great filter for exposing facades.

As dealers shift more of their Internet Marketing dollars online in the attempt to capture more consumer eyeballs who are researching cars online, there will be dozens of companies… Continue

Added by Brian Pasch on December 25, 2009 at 10:00pm — 1 Comment

Keyword Insight for 2010

Car dealers looking to leverage Google, Yahoo and Bing in 2010 to increase the visibility of their brand when a consumer types in a search phrase have another tool from Google they can use to refine their efforts.

From a high level perspective, search engines like Google query “best matching” assets in their database of web pages, videos, images, and social media feeds when consumers type in a search phrase. When it determines what the best items to show, it creates the infamous… Continue

Added by Brian Pasch on December 19, 2009 at 3:00am — 6 Comments

Social Media Marketing Challenges in 2010

A recent survey of 1,100 business conducted by Econsultancy and Bigmouthmedia found that majority of companies are planning to invest more in social media next year but are struggling to find the time and resources to manage their activity. According to the piece written on MC Charts:

"The biggest…

Added by Brian Pasch on December 12, 2009 at 8:00am — No Comments

The GPO Fight in 2010 For Car Dealers

A recent article on written by Alex Snyder entitled “Is Edmunds Stealing From You?” has generated a tsunami of comments and reactions from the automotive community. For some automotive professionals, the tactics recently used by Edmunds using Checkered Flag MINI’s brand was a revelation on the topic of “online brand leakage”.

Among the many comments on Alex Snyder’s post was one from Tim Jennings, Internet Director at Tom Sparks Automotive in DeKalb Illinois.… Continue

Added by Brian Pasch on December 6, 2009 at 9:26pm — 2 Comments

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