Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I'm not one to stand in lines on Friday in the store or head to a midnight opening. This was the perfect way to reach me and my holiday shopping…Continue
One of the most lively workshop sessions at the 2013 Digital Marketing Strategies Conference (DMSC) will be a panel discussion that I will moderate on Automotive SEO. I have invited JD Rucker, Ralph Paglia, and Eric Miltsch to participate in this expert panel on the future of…Continue
The more times a dealer's VDP's are viewed by in-market consumers, the more likely the phone will ring, an email lead will be submitted, or a…Continue
Click on the image on the right to view the full color brochure for the 2013 Digital Marketing Strategies Conference (DMSC), hosted by FCE.
This year the conference will be limited to 250 progressive dealership…Continue
Added by Brian Pasch on November 14, 2012 at 12:30pm — No Comments
Google estimates by the end of 2013, 39% of automotive related searches will be from mobile devices. With this in mind, isn't it time to create new logic in CRM systems to identify the device a customer used…Continue
Video marketing includes direct video posting on YouTube, but that is nothing new. Dealers who want to differentiate themselves from…Continue
I don't think I will find an argument for readers that the marketing and compliance knowledge needed to operate a dealership profitability has been increasing exponentially. The challenge for Dealer Principals and General Managers is how to best keep up with the changes in our industry.
Executives need to be able to have productive conversations with vendor partners which in turn will allow them…Continue
Added by Brian Pasch on November 5, 2012 at 12:30pm — No Comments
Many car dealers are using Google Adwords as part of their advertising strategy yet there are still some website platforms that don't natively support replaceable phone numbers for paid search campaigns.Continue