Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Brian Pasch's Blog – November 2012 Archive (9)

If It Smells Like S*** and Feels Like S*** and Tastes Like S*** Then...

I was reading the recent blog post by Kim Essenmacher and her frustration with Google+ Local reviews, when Matt Merrill (…

Continue

Added by Brian Pasch on November 26, 2012 at 8:00pm — 22 Comments

Best Buy Website Crashes During Black Friday Preview Event Today

I am a frequent shopper at Best Buy and was pleased to see that as a Silver member of their rewards program, that I could shop their Black Friday specials on Monday, November 19th at 11:00 am.  

 

I'm not one to stand in lines on Friday in the store or head to a midnight opening.  This was the perfect…

Continue

Added by Brian Pasch on November 19, 2012 at 8:30am — 1 Comment

Expert Panel To Discuss 2013 Automotive SEO Strategies at DMSC

One of the most lively workshop sessions at the 2013 Digital Marketing Strategies Conference (DMSC) will be a panel discussion that I will moderate on Automotive SEO.  I have invited JD Rucker, Ralph Paglia, and Eric…

Continue

Added by Brian Pasch on November 17, 2012 at 7:00am — 1 Comment

Do You Know How Many VDP Views A Month Occur On Your Own Website?

It is no secret that consumers research cars online and that there is a STRONG correlation between inventory Vehicle Detail Page (VDP) views and car sales for a dealer.  

The more times a dealer's VDP's are viewed by in-market consumers, the more likely the phone will ring, an email lead will be submitted, or a…

Continue

Added by Brian Pasch on November 16, 2012 at 9:54am — 2 Comments

View The 2013 Digital Marketing Strategies Conference Brochure

Click on the image on the right to view the full color brochure for the 2013 Digital Marketing Strategies Conference (DMSC), hosted by FCE.

This year the conference will be limited to 250 progressive dealership…

Continue

Added by Brian Pasch on November 14, 2012 at 12:30pm — No Comments

Why Are We Sending Mobile Consumers Email Responses With Broken Links?

Today over 20% of visitors to dealership websites are coming from a mobile device, and this number is growing.

 

Google estimates by the end of 2013, 39% of automotive related searches will be from mobile devices.  With this in mind, isn't it time to create new logic in CRM systems to identify the device a customer used…

Continue

Added by Brian Pasch on November 13, 2012 at 11:00am — 7 Comments

Join The Google Video Pre-Roll Pilot Starting December 1st

Is your dealership leveraging the power of video marketing?  Today, video ad formats are the most effective way to communicate with consumers during their shopping cycle.  

 

 

Video marketing includes direct video posting on YouTube, but that is nothing new. Dealers who want to differentiate themselves from…

Continue

Added by Brian Pasch on November 11, 2012 at 4:00am — 4 Comments

Effective Digital and Social Training Programs For Dealers and General Managers

I don't think I will find an argument for readers that the marketing and compliance knowledge needed to operate a dealership profitability has been increasing exponentially.  The challenge for Dealer Principals and General Managers is how to best keep up with the changes in our industry.

Executives need to be able to have productive conversations with vendor partners which in turn will allow them…

Continue

Added by Brian Pasch on November 5, 2012 at 12:30pm — No Comments

Integrated Phone Tracking For PPC Campaigns Creates A Vivid Reminder

Many car dealers are using Google Adwords as part of their advertising strategy yet there are still some website platforms that don't natively support replaceable phone numbers for paid search campaigns.  

When a consumer clicks on a paid search advertisement, banner ad, or retargeting campaign to visit the…

Continue

Added by Brian Pasch on November 5, 2012 at 7:03am — 5 Comments

ADM Blog Topics by Tags

Monthly Archives

2018

2017

2016

2014

2013

2012

2011

2010

2009

2008

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service