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Brian Pasch's Blog – November 2011 Archive (9)

Google Places Bugs Drops 7 Days Of Analytics Traffic in November

If you have been wondering why your Google Places analytics data has been light in November, it looks like there is a systemwide data evaporation across the Google network from November 20th thru November 27th.

 

I also have found this problem being discussed online on this…

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Added by Brian Pasch on November 30, 2011 at 1:00pm — No Comments

Are Your Billboards Dominant On The Internet Highway?

If you have been around long enough, you'll remember that when the Internet first came to national attention, it was often called the Internet Highway.  Business owners were told that they needed to get their business on this promising new road.

 

I chuckled last year when Sean Wolfington showed by a vintage automotive marketing that had…

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Added by Brian Pasch on November 30, 2011 at 4:19am — No Comments

Google Places Display Changes Highlights Need For Proper Merchandizing

At times I feel like a newspaper reporter on the Google "beat" just trying to stay up with the latest changes in Google search, Google Places, Google paid search, and their social strategy.  

 

This week I noticed that Google is exposing the details of the Google Places listing on a search that…

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Added by Brian Pasch on November 28, 2011 at 4:00am — No Comments

By the way what is SEO again?

This blog post was inspired by Tony Rhoades today, when he commented on a blog post about ZMOT saying "By the way what is SEO again?".

 

If you have…

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Added by Brian Pasch on November 26, 2011 at 6:56am — 13 Comments

Start Using Conversion Funnels With Google Analytics Updated Interface

Google has made a major upgrade to the Google Analytics Interface and I will be writing a number of articles highlighting some of the most powerful features that can be leveraged by car dealers.

 

If you have not taken time to work through then new interface and reports, I strongly suggest that…

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Added by Brian Pasch on November 21, 2011 at 2:30am — 3 Comments

Cinnamon Challenge Added to 2012 Digital Marketing Strategies Conference

Tracy Myers has made his Cinnamon Challenge famous in YouTube.  You can watch a number of staff members attempt the Cinnamon Challenge and the videos are great!!  …

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Added by Brian Pasch on November 14, 2011 at 3:00pm — 3 Comments

Mastering The Bigger Picture With ZMOT, FMOT, and SMOT

The past two months I have been focused on applying the concepts introduced by Jim Lecinski's book "Winning The Zero Moment of Truth" for the automotive industry.

I have…

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Added by Brian Pasch on November 11, 2011 at 6:30pm — 3 Comments

ADM Members to Join Jason Ezell and Brian Pasch on Dataium Webinar







I have written a number of articles which share my opinion that Dataium will dramatically change the way car dealers will operate their online business.



Dataium's business model is not without controversy so I encourage you to have an open mind and join this free Webinar hosted by PCG on Monday November 7th at 2:00 pm.



Here is…

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Added by Brian Pasch on November 6, 2011 at 5:00am — No Comments

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