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Added by Brian Pasch on October 23, 2012 at 11:55am — No Comments
This is the third in a series of articles for car dealers who would like to learn how to leverage Google Analytics in order to better merchandise their websites, track consumer activity, increase conversion, and measure the influence of their marketing investments.
To summarize the series to date:…Continue
Last week I decided to write a series of articles on Google Analytics to help dealers better leverage this powerful tool. Google Analytics reports must be a part of the monthly marketing decision-making process, because the data can direct dollars into the most effective…Continue
I am a vocal advocate for leveraging Google Analytics to guide a dealership's online marketing strategy. Despite my pleas, a small percentage of dealer operators have a consistent process for analyzing Google Analytics data every month to spot trends or to prioritize marketing investments.
So I thought that I would write a few articles that utilize Google Analytics data charts to show hungry automotive marketing professionals and dealer operators how to leverage this great…Continue
DealerTrack's announcement that they acquired ClickMotive for 48.9 million in cash came as no surprise to me. It was not a surprise because I had insider information. Quite the contrary. I have been predicting that the marketplace would have to consolidate based…Continue
Added by Brian Pasch on October 2, 2012 at 10:00pm — No Comments