Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Community members are reminded that October 31st is the last day that you can take advantage of the Early Bird Discount for the 2012 Digital Marketing Strategies Conference.
DMSC is being held just prior to NADA in Las Vegas, so you can attend both conferences without conflict. Dates…Continue
Added by Brian Pasch on October 23, 2011 at 8:00am — No Comments
I always try to keep this community up to date with the latest search trends and changes in Google. We have been noticing some interesting "summary" pricing results on certain search queries that include automotive classified websites.
If you look at the search results shown below, Google is pulling out VDP data, and summarizing this data is the SERP. We have a good idea why this is happening but the answers would…Continue
Which ad do you think is more compelling to the consumer? Is it the ad with the reviews or is Rick Hendrick Dodge on better ad?
The second photo (below) is the same ad running on my laptop. Both ads…Continue
Added by Brian Pasch on October 14, 2011 at 12:30am — No Comments
This is exactly what local franchise dealers need from their manufacturers. They need a message to fight back against independent…Continue
Added by Brian Pasch on October 3, 2011 at 7:00am — No Comments