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Brian Pasch's Blog – September 2010 Archive (11)

Invest 5 Minutes to Protect Your Brand Online

I have been educating dealers on the concept of a POD Score this month and I wanted to give ADM members advice on how to increase their POD score. You should also read the latest post on how POD Score is calculated. (Read Article)

One of the fastest ways to protect a car dealer's BRAND and Page One search results is to purchase the .NET and .ORG… Continue

Added by Brian Pasch on September 29, 2010 at 9:30pm — 3 Comments

30 Car Dealer Websites - Which ONE do you like best?

ADM Members are invited to offer their feedback for the 2010 AWA Design Awards for best designed dealer website. If you had to pick ONE from the list below, which would you choose?…


Added by Brian Pasch on September 27, 2010 at 9:00am — 14 Comments

Revised POD Score Formula and ADM Contest Announced

Based on feedback from members of the ADM community as well as other automotive leaders, I have created a revised formula for calculating a POD Score™ that is designed to give dealers a quick measure of how well their name is being defended/protected online when consumers perform a "direct search" on their name in Google.

Related to this… Continue

Added by Brian Pasch on September 24, 2010 at 9:00pm — 13 Comments

CarDealerWiki Contest Announced For Best Car Dealer Profile Page

Car Dealer Directory The most powerful free online directory for car dealers in the United States,, announces a new contest for car dealers. Prizes will be given to the most creative directory page created on CarDealerWiki by car dealership employees., an innovative online directory for car dealers and businesses that serve the automotive… Continue

Added by Brian Pasch on September 18, 2010 at 6:30pm — No Comments

Automotive Website Awards Breakfast Presentation Announced

Automotive Website Awards The 2010 Automotive Website Awards (AWA) will be presented on Tuesday, October 12, 2010 at 8:00 am at the Mirage Hotel in Las Vegas in Grand Ballroom D.

Details on the awards ceremony have been finalized by PCG Digital Marketing today.

Members of the automotive industry that would like to attend the awards breakfast should follow the guidelines…


Added by Brian Pasch on September 16, 2010 at 7:00pm — No Comments

What is Your Dealership's POD Score?

POD Score

Today we are introducing a new acronym in the field of Automotive SEO: POD Score.

POD stands for Page One Defense and the score can range from Zero to 100. A car dealer's POD Score is a direct reflection of their awareness of the importance to…


Added by Brian Pasch on September 14, 2010 at 2:00pm — 3 Comments

Consumers Can Vote For Best Car Shopping Website

PCG Digital Marketing in preparation for the 2010 Automotive Website Awards has launched a nationwide survey for consumers who shop and research automobiles on the Internet. We are asking members of the ADM community to help us get the word out to consumers.

The survey contains seven questions and seeks to determine which popular automotive website is consumers first choice when shopping for a new and… Continue

Added by Brian Pasch on September 14, 2010 at 6:00am — No Comments

Could You Help Me With A Nationwide Survey?

I have created a survey that is very simple and will take your customers 60 seconds to complete. I am interested in seeing which websites consumers are using today to research and visit to purchase new and used cars. I will share with the results with everyone.

The link to the survey is:

I would like you to post this survey link on Facebook… Continue

Added by Brian Pasch on September 13, 2010 at 10:28pm — No Comments

Submit Your Choice For Best Designed Automotive Website

Members of the Automotive Industry are encouraged to submit their recommendation for the best designed automotive websites. There will be three categories for best designed automotive websites:

  1. Car Dealer Websites
  2. Third Party Automotive Advertising Websites
  3. OEM Websites

Examples of Third Party Automotive Advertising Websites are,,,,,, and others that advertise… Continue

Added by Brian Pasch on September 12, 2010 at 7:00am — No Comments

ADM Community Invited To Create Dealer Profiles on

CarDealerWiki I would like to invite all car dealers and vendors that serve car dealers to add your business to a new project that I have started.

There is no cost to add your dealership or company to CarDealerWiki. On the flip side, adding your company information to the website has many benefits.

As increases in… Continue

Added by Brian Pasch on September 5, 2010 at 7:30am — No Comments

VOX Blog Platform Closing September 30th

This is what was posted on the home page of Vox today:

Vox has been a fun place to explore, create and connect with your friends. But Vox is closing its doors on September 30, 2010.

This doesn't mean you have to say goodbye to your blog. We want you to make sure you can keep the great content you’ve shared on Vox, and continue to have a home for your…


Added by Brian Pasch on September 3, 2010 at 7:00am — No Comments

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