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Brian Pasch's Blog – September 2009 Archive (7)

Why Did GM's EBay Sales Strategy Fail?

May The Best Car Win

GM announced yesterday that they would be stopping sales of GM cars on EBay today, just six weeks after the start of the program. Initially, the announcement was hailed as "out of the box" thinking by GM and their willingness to leverage EBay technology to sell cars in California.



When I first heard of the program, I was puzzled. From my vantage point, Internet new car shoppers have far too many questions and customer service needs… Continue

Added by Brian Pasch on September 30, 2009 at 10:30am — 18 Comments

Navid Azadi, CEO of DealerON 1979-2009



Last Friday Navid Azadi, CEO of DealerOn visited my offices to demonstrate the software technology the he and his team have developed over the past 10 years. He was very excited about the new direction that his company was taking and I was very impressed with what I saw.



In fact, the picture above, that was taken from the DealerOn website, is the exact image in my mind as Navid… Continue

Added by Brian Pasch on September 23, 2009 at 3:00pm — 12 Comments

Automotive SEO Review of Bronx Nissan Dealers

Bronx Nissan Dealers



I had the opportunity to do some research on Bronx Nissan dealers that serve consumers in New York.



I decided to put together some of my research in a slide deck for ADM members. You can view the slide deck at the bottom of this page. Click on the FULL SCREEN button to best view the…

Continue

Added by Brian Pasch on September 21, 2009 at 7:00am — No Comments

The Pasch Halloween Bash

Everyone who is heading out to the 7th Digital Dealer Conference in Nashville should make sure they are flying into town on Saturday afternoon. We have to kick off the conference with a great Halloween Party...time to dress up and play!



You will not want to miss the Pasch Halloween Bash which will be held just three blocks away from the Renaissance Hotel at the famous… Continue

Added by Brian Pasch on September 18, 2009 at 12:21pm — 4 Comments

Teddy Nissan Adds Stan Sher to Internet Team

stan-sher-teddy-nissan

A new Bronx Nissan dealership opened on the former location of Cox Nissan which was closed for a number months prior to Teddy Nissan acquiring the property.

The Teddy Nissan team are bringing a fresh…

Continue

Added by Brian Pasch on September 16, 2009 at 3:30pm — 2 Comments

May The Best Car Win

Yesterday, Hagen Durant from Classic Chevy in Grapevine Texas was the first to alert us on the new GM plan to offer a 60 day money back guarantee on new cars sold. He wanted to be the first to act in Texas to market the new GM program so we got to work immediately to get the jump on the competition.



The new marketing program is called "… Continue

Added by Brian Pasch on September 11, 2009 at 7:00am — 2 Comments

Dealerskins Hybrid Sites Claim State of The Art SEO

On September 8, 2009 I received a news alert triggered by a press release from Dealerskins; a company that offers car dealers website marketing platforms. This announcement was for a new offering called Dealerskins Hybrid Sites.



Since I have worked on client Dealerskins websites before, I thought I would look into what this new offering entailed.



The… Continue

Added by Brian Pasch on September 8, 2009 at 8:00am — 32 Comments

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