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Brian Pasch's Blog – August 2013 Archive (2)

Fixed Ops Departments Are Often NOT Invited To The Party - Why?

fixed-ops-man

Recommended Workshop Guide for Fixed Ops Managers



AutoCon 2013 welcome Fixed Operations Directors and Service Managers to participate in the rapidly changing world of automotive retailing.  Fixed Operations staff are often "left home" when employees are picked to attend automotive conferences. This pattern has to stop.  

There are many opportunities to…

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Added by Brian Pasch on August 17, 2013 at 8:42pm — No Comments

Are You Investing In Your Internal Marketing Team?

By Brian Pasch

I saw this info-graphic posted by Cornell University's online education division and immediately I thought about the needs in the auto industry for marketing skills development.  Today, dealers are relying on internal marketing managers to make decisions for their online strategy which often includes websites, merchandising, Adwords, SEO, Social Media, and their online messaging.  It is not an easy…

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Added by Brian Pasch on August 16, 2013 at 6:25am — No Comments

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