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Brian Pasch's Blog – August 2012 Archive (9)

Is AutoCon The First Major Automotive Conference To Create a Mobile App?

Today the team at AutoCon released the custom mobile for the upcoming conference in September.  

 

The AutoCon app contains the event schedule, speaker information, videos, and latest news.  I've been a part of the popular automotive conferences for the past 5 years and I don't recall anyone having a mobile app for their…

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Added by Brian Pasch on August 30, 2012 at 3:00pm — 1 Comment

Increasing Google+ Local Reviews - What To Do Now?

After publishing my Google+ Local whitepaper, which outlined the changes business owners need to make when designing their online review strategy to avoid review spam penalties, I have been asked to give some specific recommendations for next steps.

 

If business owners want to increase their online ratings on Google+ Local and Yelp specifically, the focus has to be on identifying…

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Added by Brian Pasch on August 30, 2012 at 10:00am — 8 Comments

AutoCon 2012 Vendor Cash Coupon Book Delivers Big Savings

AutoCon Coupon Book Worth Over $10,000

All dealership attendees will receive their Exhibitor Cash coupon book with over $10,000 in discounts when they check-in on September 5th.  There will be over 50 companies in the Exhibit Hall and the Exhibitor Cash book will allow attendees to identify the right solutions for their dealership and lock in instant savings.

 

The coupons range from $200 - $2,500 off world class products and services.  The…

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Added by Brian Pasch on August 26, 2012 at 2:00pm — 1 Comment

Final Categories Announced For 2012 Automotive Website Awards

The fifth annual Automotive Website Awards, presented by PCG Consulting, will be presented September 5, 2012 after the opening ceremony for the AutoConnections Conference & Exposition (…

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Added by Brian Pasch on August 23, 2012 at 4:00am — No Comments

PCG Welcomes Ed Shaffer From Park Place Auto Group to Their Consulting Team

Pictured above (Left to Right) is Brian Pasch, Ed Shaffer, Glenn Pasch, and Marc McGurren.

I am proud to welcome Ed Shaffer to the PCG Consulting Team. Ed comes from the Park Place Auto Group in Texas. Ed brings with him a great portfolio of experience in the Automotive Industry.

 

Ed will be offering his experience and…

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Added by Brian Pasch on August 17, 2012 at 10:36am — No Comments

Google Is BETA Testing Adwords Communication Extensions For Car Dealers

If you have been following my latest articles discussing Google Adwords, you are well aware that Google is testing new ad formats for the automotive industry.  

I have recently discussed the Google Advisor For Cars program which is very controversial.  I recently documented that Google is testing …

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Added by Brian Pasch on August 10, 2012 at 7:30pm — 1 Comment

New Scholarships Offered For August Digital Warrior Academy

ADM Scholarship Winners

Last month we gave away 5 scholarships to Digital Warrior Academy to ADM members and they all had a great time.  Don't take my word for it, just watch the video.

 

If your dealership is willing to send you to Dallas, August 14-15th, apply for one of the 5 scholarships that we have available for the August session.  Don't miss this…

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Added by Brian Pasch on August 2, 2012 at 12:39pm — 3 Comments

Google+ Local Merchandising Tip For Car Dealers

Have you ever wondered where Google gets some of the photos that is uses to display on Google+ Local?

When business listings were managed under "Google Places," it was very common for a dealer to call me in a panic because unprofessional photos were showing on their places page.

 

I recently received some clarification on this matter, and the solution requires another process that dealers should put…

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Added by Brian Pasch on August 1, 2012 at 1:00pm — No Comments

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