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Added by Brian Pasch on July 29, 2011 at 10:30am — No Comments
The recent changes with Google Places make a strong case why dealers need a marketing strategy that is continually updated based on market conditions and changes in search/social.
I've been flooded this week with calls and emails asking for guidance on how to adjust…
Added by Brian Pasch on July 24, 2011 at 12:34pm — No Comments
Change once again is rocking the automotive digital marketing world as Google today drops the third party review counts from its yellow stars. ONLY reviews directly posted on Google Places are showing. This screen shot of BMW of Scherville showed all the DealerRater reviews last week in their star counts but not today.
This is what their Google Places…Continue
I'm in the process of writing a position paper on OEM Internet advertising and website polices and I need your help to make the article effective in achieving its goals.
Can you email me the latest Internet advertising and website guidelines for your franchise.
I need this information to document the policies that each OEM has in place so that I can accurately comment on the policies.
Your assistance is greatly appreciated. Please email the…Continue
Added by Brian Pasch on July 18, 2011 at 9:30pm — No Comments
Let's start a discussion on the value of a Googlized consumer to auto dealers; someone that has an email account associated with Google services.
Dealers need to look at the value of their customer base in terms on the new power given to Googlized consumers.
In fact, I suggest that business owners need to implement processes to ask and identify consumers with Google accounts. Why?…
Added by Brian Pasch on July 14, 2011 at 6:34pm — No Comments
I'm very optimistic about Google+. If you have not received an invite, send me an email to email@example.com and I'll send you an invite so you can get started.
Added by Brian Pasch on July 11, 2011 at 4:30am — No Comments
PCG Digital Marketing is pleased to recognize automotive industry leaders who will be educating dealers at the upcoming PCG Pit Stop Conference on July 16 and 17 at Hyatt Regency in Huntington Beach.
Industry thought leaders Ralph Paglia, Kathi Kruse, JD Rucker, Brian Pasch, and Paul Potratz are just some of the personalities that will share their insights into the latest…
Panic sets in....wait.....wait....wait....
Now rest easy because these popular product by Google will be renamed in the coming months to Google Blogs and…Continue
Added by Brian Pasch on July 5, 2011 at 1:30pm — No Comments
In the past 9 months, there has been more changes to search marketing and social media than any other period of time I can remember. It is truly a special time for online marketing professionals as we invest to stay ahead of the learning curve for our clients.
In many markets the competition for…Continue
Added by Brian Pasch on July 5, 2011 at 11:30am — No Comments
One of the free business directory platforms that dealers can use to syndicate content, collect reviews, or include for Page One Defense is MerchantCircle.com. I encourage all members of this community to claim and enhance their MerchantCircle free listing. You do not need to pay for an upgraded account.
I received an interesting email today which caught my eye because a number of the clients in their "Automotive Newsletter" were ours and I saw that they were syndicating…Continue