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Brian Pasch's Blog – May 2011 Archive (12)

Top 10 Low Cost Press Release Publishing Websites

Car dealers looking to expand their content publishing strategies to offsite web properties should consider free and low-cost press release publishing websites.



As content syndication becomes for important to a dealer's digital marketing strategy, dealers will need to locate great places to publish content.



One of those resources for content syndication are free and low cost press… Continue

Added by Brian Pasch on May 31, 2011 at 7:00pm — 2 Comments

Have You Seen The New ADP Digital Marketing Platform?



In December of 2010 I shared with the automotive community on…

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Added by Brian Pasch on May 27, 2011 at 2:21pm — 1 Comment

Good is The Killer of Great

I did not know what my life coach and trainer Rick Ivone had in store for me today. He met me with a smile and told me that I would be shown the difference between "good" and "great".

I was not sure what he had in mind but I did know that Rick hates the word "good". Words do have power and what I have learned over the past year is that the words…

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Added by Brian Pasch on May 25, 2011 at 12:30pm — 1 Comment

Automotive Website Awards Luncheon Coincides With DSES in Vegas

The 2011 Automotive Website Awards will be presented at a luncheon at the Bellagio Hotel in Las Vegas on Sunday October 9, 2011 at 12:30 pm.   The luncheon coincides with the opening day ceremonies of the 2011 Driving Sales Executive Summit.

 

Dealers and industry leaders interested in attending the awards luncheon should…

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Added by Brian Pasch on May 25, 2011 at 11:38am — No Comments

Autotrader Purchase Signals An Interesting Future For Automotive Marketing





Autotrader's decision to purchase VinSolutions has created an interesting dynamic in the automotive advertising industry. The acquisition further reinforces industry predictions that Autotrader wants to create a comprehensive integrated marketing and advertising solution for car dealers. CEO Chip Perry, in a letter to… Continue

Added by Brian Pasch on May 19, 2011 at 4:30pm — 9 Comments

Automotive Internship Program Starts on May 25th

I want to invite all ADM members to consider investing in a summer intern that you can utilize over the coming years.  On May 25th, the Automotive Internship Program (AIP) will start.  The program is an inexpensive way to train an intern or an existing employee on important digital marketing…

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Added by Brian Pasch on May 13, 2011 at 4:00pm — 4 Comments

Strategy For Brands Impacted By Japan Nuclear Crisis

The May 9th issue Automotive News opens with a story about the reversal of fortunes for the Detroit 3 compared to the state of US automotive manufacturers five years ago.  According to Automotive News :

 

"Toyota and Nissan expect to lose money for the next 6 months.  Honda says it will suspend June and July dealer orders for vehicles built in Japan."

 

The impact of the Tsunami on critical car components and factories…

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Added by Brian Pasch on May 11, 2011 at 2:00pm — No Comments

Automotive Website Awards Applications Now Open



 

PCG Digital Marketing has announced that registration for the Automotive Website Awards (AWA) is now open.  Companies that provide automotive websites should register for the annual review process by June 1st, 2011. The awards luncheon will be held at the Bellagio Hotel from 12:30 – 2:30 pm on Sunday October 9th. This year’s Automotive Website Awards will be presented in conjunction with the 2011…

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Added by Brian Pasch on May 11, 2011 at 8:30am — No Comments

Likester - The Global Popularity Engine

With the socialization of the search engine results on the way, one new startup called Likester seeks to collect data on your Facebook "likes" to create a searchable database of trends and popular content.

 

Alex Synder recently created a post on DealerRefresh which asks the question' How long will it take for Google to start using "likes" and "reviews" to influence SERP results?"   If Likester can create this type of application, imagine what Google could do…

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Added by Brian Pasch on May 5, 2011 at 8:00am — 3 Comments

How Are The Yellow Pages Working For You?

Today I received an email from Yelp.com that disclosed a summary of a recent poll they conducted on the Relevance of Yellow Pages books.

For those of you who grew up with that huge yellow doorstop delivered to your home twice a year, you can wax nostalgically.



It wasn't long ago that my friend told me that he was paying $250,000 a year…

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Added by Brian Pasch on May 3, 2011 at 8:00am — 70 Comments

Demand Access To Your Webmaster Tools Data

Google doesn't always get things right the first time but eventually they do listen to their user community.

 

One of those "Amen!" moments came recently when Google decided to allow multiple users to share Google Webmaster Tools data for a single website.

 

This is a BIG opportunity for car dealers who often have been told by their web hosting company that Webmaster Tools Data was off limits to their staff. …

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Added by Brian Pasch on May 2, 2011 at 12:00pm — No Comments

Will These 4 Excuses Prevent Your Dealership From Growing?

I talk to hundreds of automotive professionals a month and less than 25% of these passionate business professionals attend annual automotive conferences on a regular basis.

If you add in the dealership's Fixed Operations Manager, GSM, ISM, or Social Media/Content writer that percentage drops even further.

The reasons dealers don't invest in education more aggressively…

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Added by Brian Pasch on May 2, 2011 at 10:41am — No Comments

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