Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In December of 2010 I shared with the automotive community on blog post which detailed my first impressions on my meeting with the combined BZ & Cobalt website development and…
I did not know what my life coach and trainer Rick Ivone had in store for me today. He met me with a smile and told me that I would be shown the difference between "good" and "great".
I was not sure what he had in mind but I did know that Rick hates the word "good". Words do have power and what I have learned over the past year is that the words…Continue
The 2011 Automotive Website Awards will be presented at a luncheon at the Bellagio Hotel in Las Vegas on Sunday October 9, 2011 at 12:30 pm. The luncheon coincides with the opening day ceremonies of the 2011 Driving Sales Executive Summit.
Dealers and industry leaders interested in attending the awards luncheon should…Continue
Added by Brian Pasch on May 25, 2011 at 11:38am — No Comments
I want to invite all ADM members to consider investing in a summer intern that you can utilize over the coming years. On May 25th, the Automotive Internship Program (AIP) will start. The program is an inexpensive way to train an intern or an existing employee on important digital marketing…Continue
The May 9th issue Automotive News opens with a story about the reversal of fortunes for the Detroit 3 compared to the state of US automotive manufacturers five years ago. According to Automotive News :
"Toyota and Nissan expect to lose money for the next 6 months. Honda says it will suspend June and July dealer orders for vehicles built in Japan."
The impact of the Tsunami on critical car components and factories…Continue
Added by Brian Pasch on May 11, 2011 at 2:00pm — No Comments
PCG Digital Marketing has announced that registration for the Automotive Website Awards (AWA) is now open. Companies that provide automotive websites should register for the annual review process by June 1st, 2011. The awards luncheon will be held at the Bellagio Hotel from 12:30 – 2:30 pm on Sunday October 9th. This year’s Automotive Website Awards will be presented in conjunction with the 2011…Continue
Added by Brian Pasch on May 11, 2011 at 8:30am — No Comments
With the socialization of the search engine results on the way, one new startup called Likester seeks to collect data on your Facebook "likes" to create a searchable database of trends and popular content.
Alex Synder recently created a post on DealerRefresh which asks the question' How long will it take for Google to start using "likes" and "reviews" to influence SERP results?" If Likester can create this type of application, imagine what Google could do…Continue
For those of you who grew up with that huge yellow doorstop delivered to your home twice a year, you can wax nostalgically.
It wasn't long ago that my friend told me that he was paying $250,000 a year…
Google doesn't always get things right the first time but eventually they do listen to their user community.
One of those "Amen!" moments came recently when Google decided to allow multiple users to share Google Webmaster Tools data for a single website.
This is a BIG opportunity for car dealers who often have been told by their web hosting company that Webmaster Tools Data was off limits to their staff. …Continue
Added by Brian Pasch on May 2, 2011 at 12:00pm — No Comments
If you add in the dealership's Fixed Operations Manager, GSM, ISM, or Social Media/Content writer that percentage drops even further.
The reasons dealers don't invest in education more aggressively…Continue
Added by Brian Pasch on May 2, 2011 at 10:41am — No Comments