Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Dealers have more "balls to keep in the air" than ever before. I'm not just talking about the changes that Google and Social…Continue
In this blog post I reference two published research papers that cover a very important topic: Identifying fake online reviews. The two research papers I reference below, start to shed light on how online communities and the search engines will…Continue
Added by Brian Pasch on April 27, 2012 at 5:00pm — No Comments
When you read the title of this article, did you immediately say, "No?" Did you say to yourself, "Of course we inspect our phone processes Brian! We mystery shop our stores to keep them on their toes."
If you are inspecting calls on a regular basis internally, that is fantastic. However, most internal dealership employees assigned the task of mystery shopping calls or phone logs do not inspect…Continue
Added by Brian Pasch on April 22, 2012 at 6:07am — No Comments
Dealers looking to expand their online brand visibility must consider retargeting.
If you are not familiar with retargeting, here is the synopsis.
Any consumer that visits a dealership website ONCE, can be tagged so that when they leave the dealership…Continue
How many dealerships do you know where only one person is budgeted to attend educational conferences/workshops designed for digital marketing, social media, or BDC operations. How many people from your dealership attended NADA this year?
Have you known a dealership that relied heavily on one person to lead their online strategy only to see the new "hot" dealership down the road lure them away? In most cases, the dealership is left hanging without a…Continue
Lately there has been significant buzz about a statement that Matt Cutts made at SXSW in regards to a project that Google has been working on. This project, is designed, according to Cutts, to level the playing field for websites that don't do any SEO but have good content.