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Brian Pasch's Blog – April 2011 Archive (14)

Looking At Your Dealership Through a Trusted Lens

Last night I saw the final version our our first PCG Pit Stop video and I was taken back that I looked older than I perceive myself to be at 49. HD video cameras are fantastic delivering crisp, high resolution. Along with that comes accurate depiction of skin shading, wrinkles, blemishes, or five o'clock shadow.

The camera we used did a great job of showing my increasing grey…

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Added by Brian Pasch on April 26, 2011 at 9:00am — 2 Comments

Seven Cities Announced For Automotive Marketing Conference Tour

Automotive Education Takes To The Road

PCG Digital Marketing is pleased to announce that we have select 7 cities in the United States and Canada to host the PCG Pit Stop tour. With the growing success of our educational conference format, we have decided to make it more affordable for dealers to send their employees for additional…

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Added by Brian Pasch on April 26, 2011 at 5:30am — No Comments

Enjoy Digital Marketing Education In A City Near Your Dealership

Register to attend the next PCG Pit Stop^® that is conveniently located in a city that you can easily travel to and enjoy the educational experience.

Here are the upcoming dates & locations for the 2011 digital marketing &… Continue

Added by Brian Pasch on April 20, 2011 at 12:30pm — 1 Comment

Google Analytics Adds Multi-Channel Funnels

A promising new feature in Google Analytics will show which combination of websites influenced consumer behavior prior to a conversion action on your website. The feature is called Multi-Channel Funnels.

This new data-reporting tool inside of…

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Added by Brian Pasch on April 20, 2011 at 6:30am — 1 Comment

Establishing The ROI On Your Inventory Advertising Partners

Car dealers have an increasingly challenging task ahead of them as they have to continue to evaluate the latest digital advertising platforms, services, and related technology.

It is not uncommon for dealer principals to say that they are “sticking to what worked in the past” because they have no…

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Added by Brian Pasch on April 16, 2011 at 7:05am — No Comments

Google Places To Retire Yellow Tags

Here is an announcement that I received today from Google:

At Google, we’re always working to innovate and improve ways for small businesses to get online and reach more customers. At times, though, we have to decide where to focus our efforts and which technologies we expect will yield the most benefit to users and businesses like you in the long run.

In that spirit, we are retiring Google Tags for all users on April 29, 2011. No action is required…

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Added by Brian Pasch on April 15, 2011 at 2:30pm — No Comments

Bing Announces Major Update to Local Listing Center

Bing has decided to update their sleepy Business Listing product with all the focus that the market has placed on Google Places. Bing has always had an equivalent to Google Places called Bing Local Listing Center but now they have made a major upgrade and renamed it to Bing Business Portal.

New Interface and…

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Added by Brian Pasch on April 14, 2011 at 1:38am — No Comments

Automotive Marketing Boot Camp Speakers To Be Broadcast Live

PCG Digital Marketing is pleased to announce that DrivingSalesTV.com will be live broadcasting the keynote speakers from the 2011 Automotive Marketing Boot Camp (AMBC) in Orlando which starts on Saturday April 16th.

The AMBC conference has attracted top dealers, industry leaders, educators, and motivational speakers for this two and a half day educational event.

The content from the 25+ workshops and…

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Added by Brian Pasch on April 12, 2011 at 12:30pm — 3 Comments

Google Boost Limited By Dealer Focus on Reputation Management

As car dealers start to test the effectiveness of Google Boost I just want to remind members of this community on an important fact about Google Boost. If you don't have an IRM process in place that gets happy customers to post reviews,…

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Added by Brian Pasch on April 11, 2011 at 2:00pm — No Comments

Dealer Health Tips By Ivone Show How To Burn Fat Not Sugar

The Automotive Marketing Boot Camp which starts on Saturday April 16th truly has something for everyone in the automotive industry and that include attendees that are focused on their health, personal fitness, and increasing their energy levels naturally.

Prior to the start of each day's automotive training workshops,…

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Added by Brian Pasch on April 11, 2011 at 5:04am — No Comments

Marketing Like Its 1969

When Ralph Paglia sees my video he will once again smile and reflect on his favorite Superbee that he once owned. I love my 1969 Superbee and as much as I enjoy the ride, there are a few things that give me reason to be careful when driving this classic.

Today we have grown accustom to air bags, superb braking and handling technology, surround sound stereo, iPod connectors, and the convenience of navigation systems. All of these conveniences are not included in this enhanced 1969…

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Added by Brian Pasch on April 9, 2011 at 6:06pm — 3 Comments

I Thank Paul Potratz For Haunting Me

Every day there are opportunities to learn, grow, and serve. I want to thank Paul Potratz for indirectly reminding me the power of remarketing campaigns. How did this learning take place you may ask? Well, all I had to do is visit his website. So before I continue, take a minute to visit… Continue

Added by Brian Pasch on April 6, 2011 at 4:30pm — 5 Comments

Rob Fontano Shows The Power of Video Conquest Marketing

There are many passionate dealership employees that attend conferences, read books, develop a strategy, and them implement it perfectly.

One such shining star in Rob Fontano from…

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Added by Brian Pasch on April 4, 2011 at 9:12am — No Comments

20,000 Franchise Dealers Receive Warning Notice

Did you know that your local competitor just got smarter? You thought that they were behind the ball with digital marketing, social media, and leveraging the…

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Added by Brian Pasch on April 2, 2011 at 4:00am — No Comments

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