Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Last night I saw the final version our our first PCG Pit Stop video and I was taken back that I looked older than I perceive myself to be at 49. HD video cameras are fantastic delivering crisp, high resolution. Along with that comes accurate depiction of skin shading, wrinkles, blemishes, or five o'clock shadow.
The camera we used did a great job of showing my increasing grey…Continue
PCG Digital Marketing is pleased to announce that we have select 7 cities in the United States and Canada to host the PCG Pit Stop tour. With the growing success of our educational conference format, we have decided to make it more affordable for dealers to send their employees for additional…Continue
Added by Brian Pasch on April 26, 2011 at 5:30am — No Comments
A promising new feature in Google Analytics will show which combination of websites influenced consumer behavior prior to a conversion action on your website. The feature is called Multi-Channel Funnels.
This new data-reporting tool inside of…Continue
Car dealers have an increasingly challenging task ahead of them as they have to continue to evaluate the latest digital advertising platforms, services, and related technology.
It is not uncommon for dealer principals to say that they are “sticking to what worked in the past” because they have no…Continue
Added by Brian Pasch on April 16, 2011 at 7:05am — No Comments
Here is an announcement that I received today from Google:
At Google, we’re always working to innovate and improve ways for small businesses to get online and reach more customers. At times, though, we have to decide where to focus our efforts and which technologies we expect will yield the most benefit to users and businesses like you in the long run.
In that spirit, we are retiring Google Tags for all users on April 29, 2011. No action is required…
Added by Brian Pasch on April 15, 2011 at 2:30pm — No Comments
Bing has decided to update their sleepy Business Listing product with all the focus that the market has placed on Google Places. Bing has always had an equivalent to Google Places called Bing Local Listing Center but now they have made a major upgrade and renamed it to Bing Business Portal.
Added by Brian Pasch on April 14, 2011 at 1:38am — No Comments
PCG Digital Marketing is pleased to announce that DrivingSalesTV.com will be live broadcasting the keynote speakers from the 2011 Automotive Marketing Boot Camp (AMBC) in Orlando which starts on Saturday April 16th.
The AMBC conference has attracted top dealers, industry leaders, educators, and motivational speakers for this two and a half day educational event.
The content from the 25+ workshops and…Continue
As car dealers start to test the effectiveness of Google Boost I just want to remind members of this community on an important fact about Google Boost. If you don't have an IRM process in place that gets happy customers to post reviews,…Continue
Added by Brian Pasch on April 11, 2011 at 2:00pm — No Comments
The Automotive Marketing Boot Camp which starts on Saturday April 16th truly has something for everyone in the automotive industry and that include attendees that are focused on their health, personal fitness, and increasing their energy levels naturally.
Prior to the start of each day's automotive training workshops,…Continue
Added by Brian Pasch on April 11, 2011 at 5:04am — No Comments
When Ralph Paglia sees my video he will once again smile and reflect on his favorite Superbee that he once owned. I love my 1969 Superbee and as much as I enjoy the ride, there are a few things that give me reason to be careful when driving this classic.
Today we have grown accustom to air bags, superb braking and handling technology, surround sound stereo, iPod connectors, and the convenience of navigation systems. All of these conveniences are not included in this enhanced 1969…Continue
One such shining star in Rob Fontano from…Continue
Added by Brian Pasch on April 4, 2011 at 9:12am — No Comments
Added by Brian Pasch on April 2, 2011 at 4:00am — No Comments