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Brian Pasch's Blog – April 2010 Archive (8)

Digital Marketing Strategies Webinar by Brian Pasch

Are you looking for clear answers on how to increase sales for your new and used cars online? Join Brian Pasch, CEO of PCG Digital Marketing, on May 18th for a free webinar. Space is limited to 100 rooftops so please go online and register today.

If you are not sure if you can attend, please register for a future webinar since the demand for this top webinar will be strong. Car dealers are looking for ways new ways to leverage their most valuable assets: their cars.…

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Added by Brian Pasch on April 30, 2010 at 11:00am — No Comments

One Last Try - Dealers Must Get Their Heads Out of The Sand

Dealers spend thousands of dollars a year on designing a good website. Then they spend thousands of dollars a year to add video, chat, vAuto, SEO and SEM to their websites. They invest in branding on radio, TV and newspaper as well.

Then dealers unknowingly make decisions to make sure consumers DO NOT GET to their website for popular search phrases on the search… Continue

Added by Brian Pasch on April 28, 2010 at 9:00pm — 16 Comments

If You Use CARFAX You Must Read This!

Imagine negotiating with a consumer and when you get to talking about the price of the car, your customer tells you that you need to take $370 off your price because CarFax said so. The consumer tells you that ON YOUR OWN website, they clicked the CarFax report and it told them that the car was worth $370 less.…

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Added by Brian Pasch on April 27, 2010 at 8:15pm — 18 Comments

Dealers Are Pushing Their Own Websites Off Google Page One

Before my seminar started at the 8th Digital Dealer Conference, a dealership employee asked me:

“What is your opinion on the effectiveness of sending a dealer’s inventory to be published on free listing websites”.

I have been researching inventory listing websites as part of the launch…

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Added by Brian Pasch on April 27, 2010 at 8:30am — 4 Comments

Open Call To Website Providers For CarPort Certification

Our CarPort App which is now part of the Automotive Advertising Network (AAN) places dealer inventory thumbnails on Facebook, WordPress Blogs, Microsites, Social Communities like NING as well as other popular blogging tools. The idea behind CarPort App is to allow dealers to have unlimited advertising and publishing of the cars they have to sell on blogs and social media sites.

I… Continue

Added by Brian Pasch on April 24, 2010 at 3:00pm — No Comments

Video Testimonial Useage Low With Car Dealers

I just got back from the 8th Digital Dealer Conference in Orlando and it was a blast. I was blessed to be able to lead a seminar on Automotive Reputation Management. As a second blessing the room set for 140 people, which was much larger than the room I had for DD7. The room was packed.

One take away from the Reputation Management seminar was a specific set of questions that I asked the attendees.

I asked if the dealers in the room… Continue

Added by Brian Pasch on April 23, 2010 at 2:55pm — 1 Comment

Kill Duplicate Directory Listings Before Starting A Reputation Management Process

On Wednesday April 21st at 4:30 I will be conducting a seminar on Automotive Reputation Management at the 8th Digital Dealer Conference and I hope you can attend. As part of my preparations for the seminar I wanted to share a strategy that is important to consider before starting an IRM program.

The specific strategy proposes a solution to deal with DUPLICATE directory listings for your… Continue

Added by Brian Pasch on April 17, 2010 at 12:34pm — 2 Comments

Google PageRank Scores Were Updated This Week

I've been waiting to see the scheduled update to Google PageRank scores and this week Google recalculated the scores for most websites.

I noticed this as my Toyota Recall website which has been up for over 3 months went from a PageRank 0 to a PageRank 4 this week. This week my Car Dealer…

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Added by Brian Pasch on April 4, 2010 at 1:30am — 4 Comments

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