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Brian Pasch's Blog – March 2012 Archive (12)

John Quinones Joins PCG Digital Marketing To Serve West Coast Dealers

PCG Digital Marketing and PCG Consulting welcomes John Quinones to our team.  John previously worked at TK Carsites and was their top performing sales professional. John is based in Orange County California and will assist PCG meet the needs of dealers on the West Coast.

 

John is…

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Added by Brian Pasch on March 30, 2012 at 11:30am — 1 Comment

Dealers United Negotiates 52% Off KPA SEO Packages

The suspense is over. Dealers now have till April 20th to decide to take the Dealers United SEO offer.

 

The selected vendor partner for Automotive SEO is KPA/TKA and dealers will have two solutions to select at a 52% discount.

 

The package features are listed below:

 

Dealers United SEO Offer

Package Details…
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Added by Brian Pasch on March 29, 2012 at 2:00pm — 20 Comments

Did You Really Want 50% More Mustard?

This past week when I was grocery shopping I decided to stock up on mustard. I've been in the Corned Beef and Cabbage mode lately and I like a little mustard on the plate.  If you are ever in New Jersey, I'll cook up a killer meal for you!

 

When I saw this label I started laughing right in the aisle.…

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Added by Brian Pasch on March 27, 2012 at 3:30pm — 2 Comments

Could SEO Expert JD Rucker's Advice Have Unexpected Consequences?

My good friend and fellow SEO practitioner JD Rucker recently posted an example of how a dealer can leverage their content to attract social signals or votes for higher Google organic ranking.  

 

Since JD has a strong social media clout and followers, when he shares content on social syndication platforms like "Digg.com", it generates significant traffic.  In the screen capture below, an example of a…

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Added by Brian Pasch on March 26, 2012 at 11:30am — 5 Comments

Dates For 2012 Automotive ZMOT Study Announced

The ZMOT study guides automotive dealers through an educational process that demonstrates how to make marketing and budgeting decisions based on the latest data on consumer shopping behavior.

 

EATONTOWN, NJ – PCG Digital Marketing (PCG), a multi-award-winning digital marketing firm has announced that April 24, 2012 will be the start of the 2012…

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Added by Brian Pasch on March 21, 2012 at 4:00am — No Comments

NFL Trainer Todd Durkin Joins Automotive Boot Camp Fitness Program

What makes the upcoming Automotive Boot Camp unique is that in addition to world class education on automotive topics, the early morning fitness program also invests in the physical well being of automotive professionals.

 

At the 2012 Automotive Boot Camp, First Class Educators has attracted three topic fitness professionals to help dealers connect with their bodies and physical energy.  Those professionals…

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Added by Brian Pasch on March 19, 2012 at 5:08pm — 2 Comments

Three Time Award Winning Automotive Marketing Company Offers New Search Marketing Strategy for Dealers

"Automotive SEO strategy package leverages search optimization, social relevance, and video marketing to capitalize on Google’s ever-changing ranking system."



Eatontown, NJ – PCG Digital Marketing, a three-time…

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Added by Brian Pasch on March 19, 2012 at 2:00pm — 7 Comments

Strategies To Increase Local Search Visibility With Retargeting

Many business owners are now aware how Google Retargeting works in conjunction with the Google Display Network (GDN).   The GDN reaches 89% of consumers who are online with banner ads.  With that reach, dealers should be thinking how to get more LOCAL consumers to visit their website.

The GDN is your Internet Billboard provider that show your banner messages on millions of website. Imagine if you could have a Billboard on every local road within 40 miles of your dealership for a few…

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Added by Brian Pasch on March 16, 2012 at 3:30pm — 4 Comments

Training Dealers on SEO is A Waste Of Money



Steve Stauning, in his latest post on ADM representing Dealers United made this statement in regards to their selected SEO vendor to be announced on March 28th:…

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Added by Brian Pasch on March 15, 2012 at 9:00am — 15 Comments

As The Dust Settles on The Google Places Update Fiasco

So a week has passed since dozens of dealers found out that their Google Places pages were updated inadvertantly by a massive update by Google.  

 

The original goal of this update was to "claim" and/create listings for dealers that had never claimed their Google Places…

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Added by Brian Pasch on March 13, 2012 at 8:30pm — 3 Comments

When A Social Strategy Creates A Powerful Search Strategy - Google+

If you are looking for ways to bring your search marketing strategy to the next level, one of the strongest opportunities will be to show your employees how to expand their social connections that Google can see.  

 

Why…

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Added by Brian Pasch on March 8, 2012 at 8:03pm — 1 Comment

Automotive Boot Camp Attracts Industry Leaders



 

Mark Your Calendar

 

 

Before you know it, May will be here so mark your calendars to attend the 3rd Annual Automotive Boot Camp in Las Vegas.  This year, First Class Educators has assembled a fantastic team of industry leaders to conduct workshops and lead general session topics.

 

 

 

The list of…

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Added by Brian Pasch on March 2, 2012 at 5:00am — 20 Comments

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