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Brian Pasch's Blog – March 2011 Archive (11)

Debunking A Common Dealership Myth





My job requires me to be in front of a computer for many hours a day. When I started PCG Digital Marketing in 2005, I remember many months where I would be at the computer 12-18 hours a day, 7 days a week. This lifestyle choice coupled with lack of exercise and a healthy diet resulted in some significant weight gains by January 2010.



During those first… Continue

Added by Brian Pasch on March 31, 2011 at 6:30am — No Comments

Used Car Advertising Platforms - Do Ads Matter To You?

I'm working on a white-paper to present at the Automotive Marketing Boot Camp that compares the choices dealers have to advertise their used car inventory. One of the elements of the white-paper is to document how Vehicle Detail Pages (VDP) are designed and presented to consumers.



From a dealer perspective I have a problem with…

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Added by Brian Pasch on March 28, 2011 at 7:00pm — 10 Comments

Bob Burg Best Selling Author To Speak at Orlando Boot Camp

When Bob Burg, coauthor of The International Phenomenon, “The Go-Giver” speaks of giving, he’s talking about constantly and consistently providing value to others, and touching lots of lives with that exceptional value.



In fact, that’s the only way one can make money in a free-enterprise based society. Thus, shifting your focus…

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Added by Brian Pasch on March 28, 2011 at 5:00pm — No Comments

10 Google Places Optimization Tips



I just finished conducting a 20 Group workshop on digital marketing strategies and all the the dealers in the room had incomplete or inaccurate Google Places data. What was also interesting was that no dealers in the group had more than 15 reviews posted on Google Places.

Once I showed…

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Added by Brian Pasch on March 24, 2011 at 1:30am — 3 Comments

Boot Camp Attendees Can Create Personal Branding Videos

Attendees of the 2nd Annual Automotive Marketing Boot Camp will be receive an additional benefit for attending; free professional video resumes.   The Boot Camp will have a green screen room setup for dealership employees to…

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Added by Brian Pasch on March 20, 2011 at 9:30am — No Comments

Social Relationship Manager Product Review by Brian Pasch

Dealer.com Social Relationship Manager



I recently had a demonstration of Dealer.com’s Social Relationship Manager (SRM), and I was so impressed that I decided to write a formal review of the product.



The raw potential of SRM should advance the widespread adoption of… Continue

Added by Brian Pasch on March 15, 2011 at 6:00pm — 3 Comments

Your Auto Responders Should Leverage Links to Video Assets

I've never worked at a car dealership. But as I assist car dealers across the country, I have seen many different styles of management, structure, and process.

Recently I had the opportunity to conduct a joint 20 Group presentation with Joe Webb and Jared Hamilton and Joe presented the mystery shopping results he did for each dealer in the group. Wow, this was an eye opener from some dealers that…

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Added by Brian Pasch on March 13, 2011 at 10:00am — 11 Comments

Calling All Fiat Dealers in USA

If you have been awarded a Fiat franchise, I would like to offer a free dealership profile page on www.fiatdealer.org.  This website has strong search visibility nationwide.



The website has an optimized page for every state in the…

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Added by Brian Pasch on March 5, 2011 at 3:00pm — 3 Comments

Don't Let The JC Penny Scandal Deter You Automotive SEO Investments

It's amazing how many people have called to ask about the JC Penny and Overstock.com SEO scandal. Let me assure you that anyone who has taken my Automotive SEO classes or attended my workshops, the strategies that these unnamed SEO companies implemented is NOT anything I would have recommended.

I made a video to help car dealers understand that good…

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Added by Brian Pasch on March 4, 2011 at 5:12pm — No Comments

The 1 Group Reality vs 20 Group Club





I have been blessed with many opportunities to speak at 20 Groups organized by NCM and NADA. Typically, the meetings are attended by dealer principals of the same OEM franchise in non-competing markets. General Managers are present when the dealer can not attend. These meetings, scheduled 3 to 4 times a year, develop a support network that dealers can tap… Continue

Added by Brian Pasch on March 2, 2011 at 8:00pm — 5 Comments

Supercharge Your Fixed Operations Marketing Strategies

Is it possible to increase online service appointments by 300%? I didn't think so but I found out that you can by making some simple changes to your existing website!



Can you increase total service appointments by 10-15% with an inexpensive change to your website? Yes you can.



What would your service business and profits look like if you achieved… Continue

Added by Brian Pasch on March 1, 2011 at 5:00am — No Comments

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