Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Brian Pasch on March 31, 2011 at 6:30am — No Comments
I'm working on a white-paper to present at the Automotive Marketing Boot Camp that compares the choices dealers have to advertise their used car inventory. One of the elements of the white-paper is to document how Vehicle Detail Pages (VDP) are designed and presented to consumers.
From a dealer perspective I have a problem with…
When Bob Burg, coauthor of The International Phenomenon, “The Go-Giver” speaks of giving, he’s talking about constantly and consistently providing value to others, and touching lots of lives with that exceptional value.
In fact, that’s the only way one can make money in a free-enterprise based society. Thus, shifting your focus…
Added by Brian Pasch on March 28, 2011 at 5:00pm — No Comments
I just finished conducting a 20 Group workshop on digital marketing strategies and all the the dealers in the room had incomplete or inaccurate Google Places data. What was also interesting was that no dealers in the group had more than 15 reviews posted on Google Places.
Once I showed the dealers how easy it was to fix their profiles and setup a process…Continue
Attendees of the 2nd Annual Automotive Marketing Boot Camp will be receive an additional benefit for attending; free professional video resumes. The Boot Camp will have a green screen room setup for dealership employees to record a video resume that can be used in their digital marketing…Continue
Added by Brian Pasch on March 20, 2011 at 9:30am — No Comments
I've never worked at a car dealership. But as I assist car dealers across the country, I have seen many different styles of management, structure, and process.
Recently I had the opportunity to conduct a joint 20 Group presentation with Joe Webb and Jared Hamilton and Joe presented the mystery shopping results he did for each dealer in the group. Wow, this was an eye opener from some dealers that…Continue
If you have been awarded a Fiat franchise, I would like to offer a free dealership profile page on www.fiatdealer.org. This website has strong search visibility nationwide.
The website has an optimized page for every state in the United States and I would like to provide free visibility and referral traffic to…
It's amazing how many people have called to ask about the JC Penny and Overstock.com SEO scandal. Let me assure you that anyone who has taken my Automotive SEO classes or attended my workshops, the strategies that these unnamed SEO companies implemented is NOT anything I would have recommended.
I made a video to help car dealers understand that good…Continue
Added by Brian Pasch on March 4, 2011 at 5:12pm — No Comments
Added by Brian Pasch on March 1, 2011 at 5:00am — No Comments