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Brian Pasch's Blog – February 2013 Archive (4)

Google Adwords For Video Is Unfortunately Neglected By Most Dealers

Consumers are watching their favorite TV shows, music videos, sporting events, and of course the latest version of the Harlem Shake on YouTube every day. (Maybe we need to create an ADM version of the Harlem Shake!)

If you are a car dealer that invests in Cable TV advertising and are not advertising onYouTube, this is my call to action.  You must have a YouTube online video strategy in your overall marketing plan.

YouTube's reach continues to grow as a primary…

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Added by Brian Pasch on February 24, 2013 at 9:00am — No Comments

Dealers Need to Become VDP Factories

Now that the dust has settled from two Florida automotive conference (DMSC and NADA), I wanted to circle back with ADM readers on a theme that developed at the 2013 Digital Marketing Strategies Conference (DMSC).  The theme was "Dealers need to become VDP factories!"

 

Research presented from Cobalt and Autotrader at DMSC…

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Added by Brian Pasch on February 19, 2013 at 6:30pm — 13 Comments

Google Enhances Adwords Campaigns To Be More Relevant To Consumer Devices

 

On February 6th, Google had an announcement that enhances their online advertising solutions, so here is the the post that was shared on the Google blog.  You can also get more information about this on this link: Google Adwords Enhanced…

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Added by Brian Pasch on February 7, 2013 at 2:30am — No Comments

Dealer.com Partners with Contact At Once! For Live Chat Integration

February 6, 2013 – Dealer.com, a leading provider of digital marketing and operational products and services for the automotive industry, announced today that it has partnered with Contact At Once! to provide its automotive customers with greater visibility into the effectiveness of dealer live chat on their websites.

 

The seamless integration of the live chat data will allow Dealer.com’s customers to view the…

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Added by Brian Pasch on February 7, 2013 at 2:14am — No Comments

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