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Brian Pasch's Blog – February 2012 Archive (12)

850,000 Reasons Why Google Should Be A Marketing Priority Each Day

Today the Information Week website posted an article by Eric Zeman that shared a statement by Andy Rubin, SVP of mobile and digital content for Google, stating that today over 850,000 Android devices are activated PER DAY.

 

This is up from 550,000 activations a day just 4…

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Added by Brian Pasch on February 28, 2012 at 6:00pm — 5 Comments

Was Mazda's Decision To Brand With The Dr Seuss Lorax Character A Mistake?

 

A Mazda commercial posted on YouTube has been generating dozens of negative comments.  You can watch the Mazda CX-5 Commercial for yourself.

Did this cross some sacred line?

 

I would love to hear what ADM members have to say about…

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Added by Brian Pasch on February 23, 2012 at 12:30pm — 5 Comments

What Grade Do You Give Your Internet/BDC Department?

 

I'm so pleased to have Marc McGurren on the PCG Consulting team.  Marc is a great teacher and leader and I'm learning more each week about the opportunities and profit leaks in dealership Internet departments.

Over the past few months I have been asking dealer principals and GM's to rate their Internet/BDC…

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Added by Brian Pasch on February 21, 2012 at 2:00pm — No Comments

Breaking The Chains To Social Media Engagement

 

Is your dealership blocking access to Facebook, Twitter, LinkedIn, and other social media sites?  If this is the case, are you frustrated with your Dealer Principal's decision to block access?

I recently came across a situation where a large dealership group was…

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Added by Brian Pasch on February 20, 2012 at 6:30pm — 7 Comments

Location Based Apps Are Money In The Bank So What Are You Waiting For?

I was standing at the Macy's checkout counter today and decided to "check-in" using FourSquare.  That 10 second action saved me 15% of my purchase at the register.

 

I saved $40 by tapping a few buttons on my smartphone.  Do you think consumers will engage with location based apps…

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Added by Brian Pasch on February 18, 2012 at 5:41pm — 2 Comments

2012 Automotive Boot Camp Schedule Includes 48 Workshops

This year the 2012 Automotive Boot Camp has been expanded with 8 "core" curriculum tracks as well as 16 elective courses. This gives attendees a total of 48 workshops to choose from in May plus the additional keynotes, special events, and networking sessions.  

 

ADM founder …

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Added by Brian Pasch on February 17, 2012 at 8:00pm — No Comments

Car Dealers Should Test Promoted Tweets Program Thru Amex Pilot

Automotive Advertising With Twitter



American Express and Twitter announced a new pilot program starting in March for 10,000 Amex small business owners.  Car dealers looking for new tools in their Automotive Advertising strategy, should take note of this limited trial.

 

The Amex program will allow business owners…

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Added by Brian Pasch on February 17, 2012 at 9:30am — No Comments

Does Your CRM Processes Treat Mobile Visitors Differently?

Today I looked at 20 dealers Google Analytics reports for the last 30 days and on average, about 20% of their website traffic is being labeled as Mobile visitors.  Here is an example of how this is displayed in Google Analytics. 

 

For some dealers their mobile…

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Added by Brian Pasch on February 11, 2012 at 6:30pm — No Comments

Top 5 Products at NADA Convention Receive PCG Spotlight Awards

 

 

PCG Consulting, Inc. announced the recipients of the 2012 Spotlight Awards following the 2012 NADA Convention in Las Vegas. The Spotlight Awards recognize the five best products at the Convention that fill important needs for car dealers.

 

 

The following companies/products were recognized with a Spotlight Award for excellence in…

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Added by Brian Pasch on February 10, 2012 at 5:00pm — No Comments

Dominion Dealer Solutions Wins PCG Spotlight Award at 2012 NADA Convention

The 2012 NADA Convention exhibitor hall was very active this year making the selection of the PCG Spotlight Award winners even more challenging.

 

This year five companies that attended the 2012 NADA Convention were selected by PCG as having outstanding products that will benefit the dealer community.

 

Dominion Be Back…

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Added by Brian Pasch on February 7, 2012 at 6:00pm — 1 Comment

Dealer.com Wins My Best Of Show Product at 2012 NADA Convention

The 23,000 NADA Convention attendees in Las Vegas had over 1,000 booths to visit in the exhibitor hall.  The 2012 Convention broke all attendance records according to Stephen Wade, NADA Chairman.  The automotive industry is healthy and the diversity of exhibitors and products on display this year has never been greater.

 

At the NADA Convention I take time to visit…

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Added by Brian Pasch on February 6, 2012 at 3:05pm — 1 Comment

Cobalt Flexes Their Web Muscles At NADA

There were a five noteworthy products that I discovered at NADA which have been awarded to PCG Spotlight Award for the 2012 Convention .  I will be writing about all five products, and this article is the first in the five-part series.  

 

 

The first PCG Spotlight Award Winner on my list was the new “Flex” website enhancements to Cobalt websites.  The ADP booth was buzzing with activity and the Cobalt team was busy showing just how flexible their new…

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Added by Brian Pasch on February 5, 2012 at 2:00pm — 4 Comments

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