Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Here is the latest post from Google, from an employee named Dasha. The article link is: Google Reviews and was posted today at 12:00…Continue
I received a call from a dealer this week informing me that he was unhappy with the conversion rate of their website. Specifically, he was looking at the unique visitor traffic per month to the number of leads that were generated by the website.
It seems that another dealer claims to have twice the conversion rate of his website platform! If it were true, you could imagine why this dealer was…Continue
Have you ever been in a hail storm? Many parts of our country have regularly occurring hail storms that damage cars, maybe not as bad as this one, but this situation becomes an opportunity for dealers. Especially dealers with body shops.
Dealers who have digital marketing campaigns running, know…Continue
Added by Brian Pasch on January 18, 2013 at 9:30pm — No Comments
PCG Consulting has just announced that attendees of the 2013 Digital Marketing Strategies Conference (DMSC) will be the first to be able to obtain copies of their latest book for car dealers; "Selling Cars in The Digital Age".
Car dealers who are looking to…Continue
Added by Brian Pasch on January 13, 2013 at 9:15pm — No Comments
The PCG Consulting "Spotlight Awards" recognize the top 5 most innovative products and services being launched at NADA 2013. These awards reward forward thinking vendors who continue to raise the bar in automotive digital marketing. The top product or service will be crowned with the prestigious "Best In Show"…Continue
Added by Brian Pasch on January 12, 2013 at 7:00pm — No Comments
Today I co-hosted a webinar with Patrick Workman from Facebook. The webinar was really powerful with 97% of the attendees voting that the webinar helped defined a better dealer marketing strategy for 2013.
93% of the voters said that they would start Facebook retargeting, a service that PCG Digital Marketing offers as well as…Continue
Last month I wrote an article on ADM about a new announcement from Google that will give dealers who manage their own Adwords campaigns a big boost in relevant ad building tools. (See Google Disrupts The Market With…Continue
In a few weeks the 2013 Digital Marketing Strategies Conference kicks off and I will be presenting a number of workshops this year. Last week I called up some of my friends in the industry to invite and encourage them to attend this conference in Orlando, Feb 5-7th.
I decided to share my frustration on ADM because many members who work…Continue
Added by Brian Pasch on January 7, 2013 at 4:00pm — No Comments