Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In recent months, many state regulators have been actively voicing concerns regarding third party automotive advertising and marketing companies that may be violating State and Federal laws and placing dealers at risk.
In addition, regulators have been concerned about the privacy of customer data that may be shared with marketing…Continue
EATONTOWN, NJ – First Class Educators has just announced that ultra marathon runner, fitness expert and author, Stu Mittleman, will speak at the 2012 Digital Marketing Strategies Conference (DMSC).
Mittleman, along with NFL trainer…Continue
Added by Brian Pasch on January 31, 2012 at 7:30am — No Comments
According to Carrie, "In the first week we sold out all the Gold Sponsorship levels and in first two weeks over 50% of the exhibit hall was sold out. This will be our biggest conference to…Continue
I have written about the influence of Jim Lecinski's book "Winning The Zero Moment of Truth" and the data that confirms that consumers are actively researching online during the Zero Moment of Truth prior to contacting a local car dealer.
This first contact, called the…Continue
Dealer employees can submit a video walk-around that features themselves in a video walk-around. The car featured can be new or used, but the person in the video must be a current employee of the car dealership.
The videos will be judged by an industry panel that includes …Continue
This Automotive Zero Moment of Truth Infographic is a great discussion piece to have with your dealership team about how the car shopping eco-system is working today.
Stimulus investments (Radio, TV, and Newspaper) for a majority of consumers do NOT create a direct beeline to the dealership (FMOT).…Continue
Automotive professionals planning on attending DMSC or NADA who may be looking for a career change should be aware that PCG is hiring. The upcoming Las Vegas conferences will present an ideal time to meet with the PCG team and discuss career opportunities.
PCG is looking for…Continue
Added by Brian Pasch on January 23, 2012 at 2:12pm — No Comments
The most overlooked website diagnostic software is provided free in Google Webmaster Tools (GWT). Most dealers are unaware of the wealth of information that GWT can provide regarding the health of your website.
PCG Consulting was formed to meet the needs of car dealers who need assistance in creating effective processes, measurement standards, and…Continue
When you perform a Google search on your dealership, are you happy with what you see? Based on what you see, will somebody buy a car from you? Can they even find your dealership?
Join Automotive News and Brian Pasch, CEO, PCG Digital…Continue
Added by Brian Pasch on January 17, 2012 at 6:36pm — No Comments
I've been watching the debate involving TrueCar.com on many automotive forums, but today I was pushed to action by comments from Charles Kim on ADM who is employed by TrueCar.com.
Here is what Charles said today on the very popular…Continue
ADM founder Ralph Paglia will be conducting two workshops at DMSC that you will not want to miss! The one workshop of particular interest for me will be strategies for attracting, hiring, and training…Continue
A few people today forwarded me the latest DealerRater newsletter which had a very interesting warning to car dealers, as shown below in the red rectangular area:
What is your take on asking a satisfied customer to post a review when they are in the dealership? Whether it's a review station or an iPad handed to a willing customer, do you…Continue