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Brian Pasch's Blog – January 2012 Archive (13)

Automotive Advertising Compliance Panel Added to DMSC

In recent months, many state regulators have been actively voicing concerns regarding third party automotive advertising and marketing companies that may be violating State and Federal laws and placing dealers at risk.

 

 

In addition, regulators have been…

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Added by Brian Pasch on January 31, 2012 at 3:30pm — 2 Comments

Stu Mittleman World Record Setting Ultra Marathoner To Speak at DMSC

EATONTOWN, NJ – First Class Educators has just announced that ultra marathon runner, fitness expert and author, Stu Mittleman, will speak at the 2012 Digital Marketing Strategies Conference (DMSC).  

 

 

Mittleman, along with NFL trainer…

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Added by Brian Pasch on January 31, 2012 at 7:30am — No Comments

ADM Members Invited to Automotive Boot Camp May 15-17 Las Vegas

When the dates and location of the 2012 Automotive Boot Camp were announced, a flurry of calls hit Carrie Hemphill, Managing Director of First Class Educators (FCE).

 

According to Carrie, "In the first week we sold out all the Gold Sponsorship levels and in first two weeks over 50% of the exhibit hall was sold out.  This will be our biggest conference to…

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Added by Brian Pasch on January 29, 2012 at 5:00am — 2 Comments

Give Your Customers The Hook To Get In Your Showroom

I have written about the influence of Jim Lecinski's book "Winning The Zero Moment of Truth" and the data that confirms that consumers are actively researching online during the Zero Moment of Truth prior to contacting a local car dealer.

 

 

This first contact, called the…

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Added by Brian Pasch on January 28, 2012 at 12:30pm — 4 Comments

$2,000 To be Paid For Best Dealer Walk-Around Video in Las Vegas

Dealer employees can submit a video walk-around that features themselves in a video walk-around. The car featured can be new or used, but the person in the video must be a current employee of the car dealership.

 

The videos will be judged by an industry panel that includes …

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Added by Brian Pasch on January 27, 2012 at 5:30pm — 1 Comment

Automotive ZMOT Infographic and EcoSystem

This Automotive Zero Moment of Truth Infographic is a great discussion piece to have with your dealership team about how the car shopping eco-system is working today.

 

Stimulus Investments Drive ZMOT Activity

 

 

Stimulus investments (Radio, TV, and Newspaper) for a majority of consumers do NOT create a direct beeline to the dealership (FMOT).…

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Added by Brian Pasch on January 26, 2012 at 4:00am — 4 Comments

PCG Is Growing and Hiring

Automotive professionals planning on attending DMSC or NADA who may be looking for a career change should be aware that PCG is hiring.   The upcoming Las Vegas conferences will present an ideal time to meet with the PCG team and discuss career…

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Added by Brian Pasch on January 23, 2012 at 2:12pm — No Comments

Does Your Website Pass All Google Diagnostic Tests?

The most overlooked website diagnostic software is provided free in Google Webmaster Tools (GWT).   Most dealers are unaware of the wealth of information that GWT can provide regarding the health of your website. 

 

Dealers…

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Added by Brian Pasch on January 22, 2012 at 4:12pm — 7 Comments

New Automotive Consulting Company Formed by PCG Digital Marketing Founders

EATONTOWN, NJ – PCG Digital Marketing, New Jersey’s fastest growing Internet Marketing Agency, is pleased to announce the launch of their new automotive consulting company, PCG Consulting Inc.

 

PCG Consulting was formed to meet the needs of car dealers who need…

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Added by Brian Pasch on January 17, 2012 at 7:00pm — 10 Comments

Master Google To Sell More Cars at a Lower Cost

When you perform a Google search on your dealership, are you happy with what you see? Based on what you see, will somebody buy a car from you? Can they even find your dealership?

Join Automotive News and Brian Pasch, CEO, PCG Digital…

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Added by Brian Pasch on January 17, 2012 at 6:36pm — No Comments

Challenging Charles Kim From TrueCar.com And His Oedipus Complex

I've been watching the debate involving TrueCar.com on many automotive forums, but today I was pushed to action by comments from Charles Kim on ADM who is employed by TrueCar.com.  

Here is what Charles said today on the very popular…

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Added by Brian Pasch on January 16, 2012 at 6:30pm — 131 Comments

38 Reasons To Attend DMSC 2012 in Las Vegas

If you need a reason to register for DMSC 2012 in Las Vegas, I created a list below that speaks for itself.  

 

ADM founder Ralph Paglia will be conducting two workshops at DMSC that you will not want to miss!  The one workshop of particular interest for me will be strategies for attracting, hiring, and training…

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Added by Brian Pasch on January 6, 2012 at 10:30am — 4 Comments

Is An In Store Review Station or iPad a Bad Thing?

A few people today forwarded me the latest DealerRater newsletter which had a very interesting warning to car dealers, as shown below in the red rectangular area:

 

 

What is your take on asking a satisfied customer to post a review when they are in the dealership?   Whether it's a…

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Added by Brian Pasch on January 5, 2012 at 11:18am — 48 Comments

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