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Brian Pasch's Blog – January 2011 Archive (12)

2011 NADA Convention Workshop - Blogs Microsites and SEO

I hope all ADM members that are heading to the 2011 NADA Convention will join me at at my workshop entitled "Blogs, Microsites, and SEO". I am scheduled to conduct this workshop three times; Friday, Sunday, and Monday.


  • Friday, February 4th, 1:30 pm Room 2010…

Added by Brian Pasch on January 31, 2011 at 4:21am — No Comments

Three Automotive Website Vendors Reach BMW Preferred Status

It's good to know that people are reading my blog posts. Just after I posted a recent story that was selected as a preferred website provider by BMW USA, I received two emails informing me that I did not have the whole story. Indeed they were correct.

This of course is a good time to remind vendors to send us press releases when new products or… Continue

Added by Brian Pasch on January 26, 2011 at 2:00pm — No Comments

Dealerskins and XIGroup Unite To Offer Unified Automotive Website Solutions

On January 24, 2011 Dominion Dealer Solutions made that announcement that I was anticipating; a unified technology strategy for XIGroup and Dealerskins customers.

I've been following both companies for the past few years and PCG Digital Marketing reviewed both platform as part of…


Added by Brian Pasch on January 26, 2011 at 7:00am — No Comments

Digital Marketing Conference Prior to NADA Convention Exceeds Registration Goals

The 2011 Digital Marketing Strategies Conference (DMSC) scheduled February 1-3, 2011 just prior to the 2011 NADA Convention has exceeded its pre-registration goals. Brian Pasch, CEO of PCG Digital Marketing, who is organizing the conference, attributed the pre-registration success to dealers focusing on education.

“In a recent survey…


Added by Brian Pasch on January 25, 2011 at 6:30am — 6 Comments

Attracting The Next Generation of Automotive Retailer Employees

I'm working on some research surrounding how dealers are attracting new employees and talented college graduates into the automotive retail profession.

From my initial research it appears that car dealers could use some help in structuring career paths and educational opportunities for candidates interested in digital marketing, social media, and Internet…


Added by Brian Pasch on January 23, 2011 at 8:00am — No Comments

BMW Dealers Can Save $2,000 On Website and Marketing Costs

As many dealers know, I am always keeping my ear to the ground to be the first to report on the latest automotive digital marketing and social media trends that add value to the automotive industry. This week a learned that… Continue

Added by Brian Pasch on January 20, 2011 at 8:00pm — 1 Comment

Automotive SEM Study Hits 100 Dealership Registrations

The Automotive SEM Study is the follow-up to the successful Automotive SEO Study that was conducted in 2010 by PCG Digital Marketing.


The Automotive SEM Study is a FREE 8 week program will guide car dealers through the proper setup, execution, and measurement of paid advertising campaigns. 

For the study, we will be primarily focusing on…


Added by Brian Pasch on January 19, 2011 at 7:00am — No Comments

Will Dealer Principals Choose To Lead in 2011?

I just got back from a 20 Group meeting and the more I speak to dealer principals the more I am excited about being in the automotive industry. I am very excited about helping dealer principals lead their business in digital marketing and social media strategies. That's right, dealer principals…


Added by Brian Pasch on January 18, 2011 at 12:30pm — 9 Comments

2011 NADA Workshops and Wine Tasting Party

Following the 2011 Digital Marketing Strategies Conference February 1-3rd in the Napa Valley, I will be leading workshops at the 2011 NADA Convention in San Francisco. My workshop is entitled "Blogs, Microsites, and SEO" will be repeated three times on the following… Continue

Added by Brian Pasch on January 18, 2011 at 8:10am — No Comments

Are You Overwhelmed With NEW Digital Marketing Websites?

Automotive Social Media and SEO

Every week it seems that a new social media website or micro-blogging platform comes to market and your circle of friends invite you to join. I don't know about you but how does the average person evaluate the benefits of using these new digital marketing tools? Are you overwhelmed? Do you feel that you are dodging bullets?

In the past 60 days you may have been invited and… Continue

Added by Brian Pasch on January 15, 2011 at 10:30pm — No Comments

Increase Reviews on Google Places With New App

The best time to capture a review from a happy customer is while they are with you at your place of business. As soon as your satisfied customers leave your building, the likelihood that they will place a review on Google Places is reduced. Business owners have been struggling to establish easy processes to increase their direct Google Places reviews. Solutions are on the way!…


Added by Brian Pasch on January 12, 2011 at 4:30pm — 2 Comments Can Supercharge Your SEO and Advertising Strategy

Car Dealer Wiki Wikipedia made popular the technology used on many "wiki" websites which allows for web pages to be created and edited without requiring HTML programming knowledge.

The largest "wiki" website for the automotive industry is This website is a great resource for dealers embarking on a…


Added by Brian Pasch on January 12, 2011 at 9:00am — 3 Comments

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