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Brian Pasch's Blog – January 2010 Archive (10)

Toyota Accelerator Pedal Fix Approved by Feds

Toyota Recall Fix

The Toyota gas pedal fix has been approved by the NHTSA according to fast breaking news on the wires. This could mean that Toyota dealers could get parts by Thursday or Friday.

We will be covering this story in full details today as soon as Toyota issues an official recall statement.

This would be welcome news for Toyota dealers that are panicking that sales of many of their popular models have been suspended and no current… Continue

Added by Brian Pasch on January 30, 2010 at 1:30pm — No Comments

BMW Targets Fixed Ops Revenue with Service Microsites

BMW Service Microsite

BMW has a written policy for dealers outlining their rules and regulations for SEO, PPC and microsites. In fact, their policies regarding website design and digital marketing engagement are some of the most restrictive in the business.

Recently, BMW veered out of the restrictive lane of digital marketing and has embraced a "controlled" roll-out of service microsites for their…


Added by Brian Pasch on January 30, 2010 at 9:00am — 2 Comments

Prestige Volvo Reputation Management Portal

We have another version of the Internet Reputation Management Portal (RMP) concept for Prestige Volvo. This version places a YouTube testimonial channel at the bottom of the home page of the RMP. They key here is to create a specific YouTube channel for customer testimonials only.

So, once if you print up a postcard with your store's RMP website, like, you can hand them out to satisfied… Continue

Added by Brian Pasch on January 25, 2010 at 2:30pm — No Comments

Toyota Recall - How Will You Handle The Rush?

Toyota Recall Stress

With all the coverage of the Toyota recall and the 4 million + cars that are included in the recall, it is surprising to see that no one is writing about the potential mayhem that will be created at local Toyota and Lexus dealerships service departments.

Consumers are fearful that their cars may cause them harm. As soon as the recall letters start to arrive, dealers will be bombarded with service appointments. Our blog has… Continue

Added by Brian Pasch on January 24, 2010 at 6:30pm — No Comments

Internet Reputation Portals for Car Dealers

I've been spending time thinking of new ways to assist car dealers brand themselves on the Internet and to promote their excellence in sales and service online. If 85% of all new car purchases start online, then dealers need to get their message in the path of consumers shopping online. Nothing could be better than strong peer reviews!

Many articles on the Internet have discussed Automotive Internet Reputation Management and the… Continue

Added by Brian Pasch on January 19, 2010 at 1:30pm — 3 Comments

Toyota Dealers Ready For Recall Wave

Toyota Recall

Calling all Toyota and Lexus dealers! The Pasch Consulting Group proved that a good microsite can draw consumer automotive leads from a national audience with our Cash For Clunkers Facts website. Over 8,000,000 visitors in 2 months came to our site and thousands participated in our forums.

Now that Toyota is recalling a few million cars, this represents a great opportunity for Toyota dealers to increase service… Continue

Added by Brian Pasch on January 16, 2010 at 8:00pm — 5 Comments

DealerRater Dealers of The Year Announced

I want to congratulate the dealers that made the DealerRater Dealer of the Year award which was just announced. DealerRater has been expanding their services to dealers outside of just IRM and these awards are just another way they are helping dealers brand themselves based on the reviews of their customers.

I also wrote last week about the fact that dealers in their Dealer Rater Certified program can add live inventory to their Facebook Fan Pages. If you didn't have a chance to read… Continue

Added by Brian Pasch on January 14, 2010 at 5:30am — No Comments

The Great Digital Divide

I have been collecting data for a Automotive Digital Marketing Awareness and Budgeting Survey for the past two weeks and I wanted to show ADM members two of the survey questions from the 11 question survey. I hope to increase the data set in the coming week with your help.

Please pass this survey link to dealer staff within your organization, in your 20 groups and friends in the business to grow the number of dealers involved. If you have not participated in the survey,… Continue

Added by Brian Pasch on January 12, 2010 at 1:05am — No Comments

Enhance Your Facebook Fan Page

This is not a Viagra come-on but it could help energize your Facebook activity.

If your are looking for new strategies to improve your Internet Marketing visibility, Internet Reputation and your Social Media footprint in 2010, the team at has quietly been building a set of tools that can be leveraged in new ways.

I love to share great ideas with the automotive community as I find them. Since Facebook… Continue

Added by Brian Pasch on January 8, 2010 at 6:00pm — 2 Comments

Please Particpate in a Quick Survey

automotive digital marketing survey

I am working on an article and I need the assistance of the ADM community.

I have created a 11 question survey using I would love to get everyone's participation and all your responses will be anonymous.

The data will help me to get a snapshot of the awareness and implementation of some of the Internet Marketing and Social Media strategies discussed on the ADM forums as well as other marketing… Continue

Added by Brian Pasch on January 3, 2010 at 6:30pm — 6 Comments

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