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Jennifer Schrader's Blog – October 2008 Archive (2)

Study: 75% Of Car Shoppers Get Info On Web

A new survey has found that more car shoppers are using the Internet to research their cars before going shopping.



According to the J.D. Power and Associates 2008 New Autoshopper.com study, 75 percent of new-vehicle buyers in 2008 are using the Internet during their shopping process, up from 70 percent last year. The jump marks the largest year-over-year increase in online shopping since 2001.



"The current economic environment,… Continue

Added by Jennifer Schrader on October 17, 2008 at 3:00pm — 5 Comments

What is your Internet Department doing?

In the past I have structured, directed and managed the Internet Sales Departments for a large 4 store automotive group. Knowing the importance of the Internet Department and the true success of creating more sales. Here are a few questions that you are needing to ask yourself.



How many Unique Visitors are coming to your site on a monthly basis?



How many… Continue

Added by Jennifer Schrader on October 17, 2008 at 8:30am — No Comments

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