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Jennifer Schrader's Blog – July 2011 Archive (4)

Why the Gen Y is in the driver's seat & way we need to "Pay Attention"..!

Why the Gen Y is in the driver’s seat & why we need to pay attention!

Are we still assuming the customer will come to you because of you? Or better yet said “They will come to you because of you?”  

Place your seat in an upright position and think again! You may end up kicking your own rear down the road.

A study was…

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Added by Jennifer Schrader on July 14, 2011 at 6:00am — 1 Comment

The Evolution of the Facebook Fan!

The Evolution of the Facebook Fan

 

By Paige Plant, Social Media Director, Ignite XDS

 

A coworker of mine, Jennifer Schrader, recently shared this infographic with me regarding the reasons behind why people follow brands. It led me to think about the overall brand of my different clients and…

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Added by Jennifer Schrader on July 13, 2011 at 8:02am — No Comments

The "Use of Common Sense" when it comes to Social Media!

The “Use of Common Sense” when it comes to Social Media

As we are seeing dealers nationwide take on the lavishing efforts of going social, we find ourselves seeking technology each and every day to make our lives easier & prosperous. A click of one button can distribute our feed, updates, blog notices and such to all varieties of media outlets. And all it had taken was…

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Added by Jennifer Schrader on July 6, 2011 at 8:49am — No Comments

Cultivate Real Facebook Fan Relationships!

Auto Dealerships are now scrambling to use Facebook and other social media sites to gain a competitive advantage. In the rush to be the most connected and the most responsive, some dealers lose sight of the real power of social media. They focus on inflated Facebook fan counts and numbers of Twitter followers rather than on creating new, lasting relationships with individual customers.

 

So how do you do this?

Here are three…

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Added by Jennifer Schrader on July 5, 2011 at 9:59am — 3 Comments

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