Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Being part of working from my satellite office for close to 5 years, I cannot imagine it any different if I went internal. I have been asked several times on how I do it, what I do along with much criticism to that effect. For example “You must have a lot of time” and such, trust me you will find yourself more busy working from your external office than you would…Continue
Added by Jennifer Schrader on November 3, 2011 at 5:52am — No Comments
How many times, as a client, have you called your vendor for an unresolved issue, strategy, etc; and you receive a rep that has no idea on how to really grasp your reasoning of needs?
Does your service reps as…Continue
Added by Jennifer Schrader on October 21, 2011 at 9:34am — No Comments
Is it just business or vendor client relationships? I have been told several times to not get emotionally involved with a client or vendor. As a firm believer in…Continue
We have seen them all plastered across every social outlet, marketing campaign, Digital Dealer, NADA, mailers and word of mouth; many Automotive Sales Trainers with all sorts of tactics, ideas, creativity, amazing closing techniques, to even creating a unique meet & greet.
I have had the chance to be part of trainings provided by Grant Cardone, DealerSynergy,…Continue
Why the Gen Y is in the driver’s seat & why we need to pay attention!
Place your seat in an upright position and think again! You may end up kicking your own rear down the road.
A study was…Continue
The Evolution of the Facebook Fan
By Paige Plant, Social Media Director, Ignite XDS
A coworker of mine, Jennifer Schrader, recently shared this infographic with me regarding the reasons behind why people follow brands. It led me to think about the overall brand of my different clients and…Continue
Added by Jennifer Schrader on July 13, 2011 at 8:02am — No Comments
As we are seeing dealers nationwide take on the lavishing efforts of going social, we find ourselves seeking technology each and every day to make our lives easier & prosperous. A click of one button can distribute our feed, updates, blog notices and such to all varieties of media outlets. And all it had taken was…Continue
Added by Jennifer Schrader on July 6, 2011 at 8:49am — No Comments
Auto Dealerships are now scrambling to use Facebook and other social media sites to gain a competitive advantage. In the rush to be the most connected and the most responsive, some dealers lose sight of the real power of social media. They focus on inflated Facebook fan counts and numbers of Twitter followers rather than on creating new, lasting relationships with individual customers.
So how do you do this?
Here are three…Continue
Is there really a difference?
You better believe it!
They are far different in comparisons for your Dealership and Strategy for your online dealership marketing. Here are a few things to take into consideration when understanding the difference between…Continue
Put your dukes up and you better believe it that each and every day more dealers are creating a Facebook Profile Page to represent their dealership brand…. I scratched my head wondering why in the world is this still happening! I think I have figured it out.
The morning routine has always been around. It used to begin with sitting down at your desk with your cup of coffee and checking the latest faxes and memos. Maybe you had time to sneak a look at the newspaper for work-related ‘research’ (also known as last night’s box scores). Fast-forward a few years and the routine has slightly changed; Memos turned into emails and your cup of…Continue
Added by Jennifer Schrader on June 15, 2011 at 5:54am — No Comments
Product Glitter & the Lack of Customer Service
We’ve seen it all from amazing products, features, Suites & Ties, High Tech Gadgets & Gizmos when presenting the product(s) to your group or location. The viewing of Glam & Glitter to provide the solution for what you are looking for to make your job easier and more productive.
Then the “Ink hits the paper”……. You get your product you wanted and have been waiting for. Now what?…Continue
Added by Jennifer Schrader on June 14, 2011 at 6:56am — No Comments
I recently left a sales meeting where one of the participants likened the sales process to dating. I got to thinking, about how that thought could actually be expanded to include your entire Dealership Marketing program. Taking that thought one step further, if your dealership’s online marketing…Continue
Added by Jennifer Schrader on July 8, 2010 at 1:30pm — No Comments
Dealership Day Care….. “WE'VE GOT OPENINGS”
I am going to be very passionate with this subject, as I want to make sure you understand where I am coming from and for the reason I chose this particular article title.
I speak with many dealers’ day in and day out and hearing them say they have no choice but to choose a certain website…Continue
Dropping the “F” BOMB in front of your client…….!
Have you dropped the “F” Bomb in front of your client lately? Or any other form of toilet mouth language?
A habit hard to break being around the automotive industry. Growing up around the Shop Talk is a habit many of us find ourselves fighting to keep it clean when talking with a potential client. What…Continue
I want to touch base on this subject “When to say NO” to a family or friend that is a member in the Vendor side of the automotive business. It is nice to have connections close to you to help gain information & ideas of upcoming technology they have to offer but do you have to feel obligated to purchase that product from them?
I have spoken to connections…Continue
Added by Jennifer Schrader on May 13, 2010 at 12:00pm — No Comments
My dog ate my Internet Manager
Where has your internet manager been lately? Have not noticed? Do you have him / her shoved into a back room or even back of the service department? Holed up and away from the general public? If so it would come down to the old saying “My dog at my Internet Manager” as an excuse.…
Sloppy Joes…..YES! Sloppy Sales…..NO!
Yes I love Sloppy Joes and they are a savior after a long day of work. They are easy to make and the family is happy!
What I don’t like are Sloppy Sales! Meaning the sloppy job many Internet Sale Managers do…Continue
Added by Jennifer Schrader on May 9, 2010 at 4:02pm — No Comments
Do you sit with your Internet Manager at…Continue
Added by Jennifer Schrader on May 8, 2010 at 8:30am — No Comments