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Missy Jensen's ADM Blog (5)

Managing your Marketing

How are you managing your marketing?…

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Added by Missy Jensen on March 18, 2010 at 9:34am — No Comments

Navigating Social Media in the Automotive Industry



It has been said that cars are one of the few personal possessions that arouse extreme consumer passion and fanaticism. People talk about their cars frequently, whether they are bragging or complaining, to their friends, coworkers and family members. And in today’s technologically advanced world,…

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Added by Missy Jensen on February 24, 2010 at 1:28pm — No Comments

8 simple rules for navigating social media

8 simple rules for navigating social media



Knowing how to navigate social media is similar to navigating your neighborhood streets. Just as you wouldn’t slam on the gas between two stop signs a hundred yards apart, you should be conscientious of the acceptable behaviors and expectations of participating in social media. Here are 8 simple rules for engagement in social media.





1. Social media is meant to be FUN! Inject some personality into your postings,… Continue

Added by Missy Jensen on February 2, 2010 at 2:20pm — 2 Comments

Logging Prospects

I've decided to start my blog with information that I know will help dealers sell more vehicles: Logging Prospects



Take a minute and think about the "lot up". No matter how they arrived at your store, “lot ups” has proven a few great things to you:



1. They have an interest in your franchise

2. They live or work around your location

3. They are at the least thinking about buying a vehicle



They are the right people to… Continue

Added by Missy Jensen on December 9, 2009 at 1:49pm — 1 Comment

The Unsold Prospect – Don’t Let Them Get Away

The Unsold Prospect – Don’t let them get Away



If you ask any dealer, they will tell you that 4 out of 5 prospects that come to their showroom depart without buying a new or used vehicle. What most won’t tell you is that 70%-80% of those prospects left because they just were not ready to make a purchase decision yet. They are still shopping. Why? Because consumers may be confused by all the different variables (i.e. selection, discounts, rebates, interest rates, etc.) or who to… Continue

Added by Missy Jensen on November 24, 2009 at 1:30pm — 1 Comment

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