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Bill Cosgrove's ADM Blog (99)

Truth In Marketing And The Customer Experience

If you have been looking at today's online marketing through the eyes of your vendors then you need to take off your rose colored glasses and read about the things that they you may not be hearing.

This article is not meant to scare you although it may shock you and make you angry but to give you alternatives that do work. And please point out where anything that you will read here is wrong.

You will be presented with how today's online marketing may be working more against you…


Added by Bill Cosgrove on June 27, 2015 at 5:55am — No Comments

Your W.I.T.T.S hold the keys to Social Success

There is not a more cost effective way to leverage your W.I.T.T.s  than by including an Onsite Community as part of your social and digital marketing mix and the advantages are real and the reasons all around us.

There is not a more cost effective way to impact your bottom line than by using your W.I.T.T.S

Crowdsourcing is the…


Added by Bill Cosgrove on February 28, 2014 at 5:53am — No Comments

The Dark Side of Social Media

I was inspired to write this by a couple of retired academics that I have been meeting with during my stays here in Colombia, SA to discuss the differences in our respective languages and to solve the world’s problems and also some articles I’ve recently read to which I have linked to throughout this article.

It is sometimes it is…


Added by Bill Cosgrove on February 18, 2014 at 8:57am — No Comments

Don't Push Me?

Most of the actions we take in marketing are oriented in two directions: First we present our products / services for users to find us when they make a spontaneous decision and perform an action that had not been raised in advance or the Push strategy (Outbound Marketing).  Secondly using content to draw someone with content when they have a…


Added by Bill Cosgrove on February 17, 2014 at 3:50am — No Comments

America's New Baby Boomers

According to Nielson, The Hispanic consumer represents the greatest potential for sustained growth in the U.S. today. At the current rate of expansion, Hispanics will drive population growth and, in turn, consumption in America for the next generation. Reaching Hispanics effectively should be at the top of every marketer’s to-do list. Hispanics actively embrace new technologies and platforms, while keeping close ties to their roots,…

Added by Bill Cosgrove on February 13, 2014 at 4:00am — No Comments

Are You Listening? [Video]

Listen and learn is what we all must do in today’s customer centric marketplace both through both social media channels and direct communication. But if we think about it listening, the central part of communication, is an art form that for many is not something that is done well or worse- not at all.

Listening is…


Added by Bill Cosgrove on February 11, 2014 at 5:30am — No Comments

Know These Must Have Social Media Marketing Tools

Below I have outlined some examples of how you can setup and implement an onsite social community to start reaping the multitude of benefits and good will that no other form of marketing or rewards program can offer. The possibilities are only limited to your creative ideas.*

The benefits that these communities will bring are…


Added by Bill Cosgrove on February 3, 2014 at 6:27am — 1 Comment

Make Your Customers Brand Ambassadors [Video]

Nigel Hollis ,Executive Vice President and Chief Global Analyst at brand research consultancy Millward Brown, and author of two books l brand tells us that Everything you do in business builds your brand for good or ill, as your actions generate feelings, associations, and…


Added by Bill Cosgrove on October 28, 2013 at 1:51pm — No Comments

Social Communities Can Redefine the Customer Experience

Social Communities can redefine the customer experience and how businesses interact with their customer base by taking rewards programs, customer service and feedback to a whole new level.

Onsite Social Communities shifts customer support and service to being part of the brand marketing…


Added by Bill Cosgrove on October 16, 2013 at 12:00pm — No Comments

What is Socialcasting?

Socialcasting is not a new phenomenon but new technologies have provided more effective ways in which to capitalize on it.

It has developed out of several technology trends including instant messaging, videoconferencing; social networking; blogging; video sharing and streaming information and photos in…


Added by Bill Cosgrove on October 8, 2013 at 12:33pm — No Comments

Analytics For Better Decision Making

There are many methods a good digital marketing company can use to enhance your online marketing presence and you must be able to measure the effectiveness of those methods.

The clients only concern is, and rightfully so, is the amount of traffic to their site and the investment to get it there, where it is coming from and the return on their investment- how much of that traffic is being converted to actual sales.

The responsibility from getting the traffic to converting that…


Added by Bill Cosgrove on September 28, 2013 at 9:30am — No Comments

Choosing Effective SEO Marketing

Think about this. Do you want off the shelf Big Box technology powering your digital marketing campaigns or out of the box creative technology?

 Walmart style webhosting companies that offer free or inexpensive websites with templates and a few plugins may get you in the game and make you like everyone else- but they are not going to take you to the top of it.

Your website and the technology that powers it is where it all starts. These are the building blocks that are going to…


Added by Bill Cosgrove on September 26, 2013 at 8:46am — No Comments

Content Lives Everywhere

Sara Callahan recently posted a great piece entitled “Don’t Be afraid of Content” On Automotive Digital Marketing. She said that Content is life which is true.  If you think about it content originates through us and content defines…


Added by Bill Cosgrove on September 21, 2013 at 6:00am — No Comments

Organic SEO and Paid Search- How Are You Marketing?

Based on the observations made by Paul Rushing on the statistics I used in this post, I decided to take them out.

I'd like to thank Paul for pointing this out and will be more diligent when it comes to…


Added by Bill Cosgrove on September 15, 2013 at 5:00pm — 2 Comments

Digital Marketing- Beware of False Prophets

Recently there have been several articles posted about outdated and/or less than effective or ineffective (quick fix and cheap) SEO and Social Media plans being marketed to unaware and uninformed clients.

First of all if you are not familiar with a product or a service you should be seeking information and…


Added by Bill Cosgrove on September 10, 2013 at 6:00am — No Comments

US global competitiveness rising once again- Is there a lesson to be learned here?

The only thing that isn't rising in the US is benefits for it's workforce. If Countries ahead of us in competitiveness can take better care of their workforce why can't the US-Corporate greed maybe? I'm a supporter of a free market economy but also an advocate of taking care of the ones who make it possible for you.

"Switzerland has…


Added by Bill Cosgrove on September 4, 2013 at 6:30am — 1 Comment

Sneaky Car Dealer Sales Tricks - Putting Positive Spin on Not So Positive Press

I recently read a posting someone made referring to an article at MSN Money reprinted from US NEWS entitled “5 sneaky car dealer sales tricks” they did not like saying that these types of articles confuse the public and asked why do they have to say that we are always on…


Added by Bill Cosgrove on September 1, 2013 at 6:00am — No Comments

Learn To Fail Profitably In Lead Generation

Is there such a thing as failing profitably? In the world of lead generation, this may sound like a very dangerous idea. After all, the only real measure for a company’s continued survival is its success in …


Added by Bill Cosgrove on August 29, 2013 at 11:38am — No Comments

How Listening can Lead to Innovation

Steven Arsenault CEO and key innovator at One Big Broadcast explains how he conceptualized the idea for One Big Broadcast’s (New Release) “OBB Autos Showroom NXT”.

We were having lunch with Key West Ford's operations manager and web manager and were discussing how great the SEO engine…


Added by Bill Cosgrove on August 27, 2013 at 7:30am — No Comments

IMGY A Picture Is Worth A Thousand Words

A picture is worth a thousand words. It’s also, however, worth thousands of followers.

Crafting a social strategy demands more than content. It instead requires photos, each helping to anchor a brand and its message. IMGY provides ways to accomplish this.

IMGY is a…


Added by Bill Cosgrove on August 23, 2013 at 1:37pm — No Comments

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