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Dan Moore's ADM Blog (6)

Rapportive replaces Google ads with the senders social footprint

Imagine looking at an email in your Gmail account and with a quick scan to the right you can see the senders online footprint. Your shown their name, company and title. It displays social media information such as Facebook, Twitter and LinkedIn. In a nut shell, who is this person that just emailed me.

Rapportive scans your incoming Gmail message and checks it against public social network information. The results are displayed on the…

Added by Dan Moore on June 1, 2010 at 10:27am — No Comments

A new kind of online classifieds

Sometimes the grandeur of an item is in it's simplicity, is just such an endeavor. At Smart Web we are always looking for another tool to give to our dealers, something else that can help in generating revenue.

In a nutshell, the site creates a short link to a piece of inventory that you want to sell. The program is head slapper simple and will soon find it's way into a more…

Added by Dan Moore on May 31, 2010 at 1:10am — No Comments

Twibes, target your audience.

When you increase your twitter followers, it's important to remember that they need to be relevant. If your looking for like minded twitter groups than I suggest you check out Twibes. If you don't find a group that fits the bill for you, you can always create one. Tonight I created an automotive social marketing group to share our ideas and technologies on.

How is this different…

Added by Dan Moore on May 3, 2010 at 1:06am — No Comments

Some insight on reputation management

Everyone has a bad day at work and sometimes that spills over to the web. Sometimes a customer will get a snappy sales person or had to wait an extended period of time in the service department. That being said, sometimes a customer is disgruntled simply because they didn't get what they felt they deserved. With reviews showing up with a simple Google search, management of any…

Added by Dan Moore on April 19, 2010 at 12:18am — No Comments

Ford pushes further into user generated content (UGC)

According to Wikipedia, the definition of user generated content is: Various kinds of media content, publicly available, that are produced by the end user.

That being said, it is a surprise it isn't used more often. We live in a communication driven society, while we may not speak face to face as much, we can reach a much wider audience of people than was ever possible before. One of the single most important…

Added by Dan Moore on April 12, 2010 at 11:24pm — No Comments

Adding substance to your social media campaign

It doesn't matter

how much time you spend on setting up a social media campaign, most of that

effort is wasted if you don't provide solid content. Unfortunately many dealers

race to create profiles and add friend counts but never get the reason…


Added by Dan Moore on April 6, 2010 at 11:34pm — No Comments

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