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Borrell Associates's ADM Blog (3)

Auto Advertising: Broadcast, Print Still in the Mix

While headlines for our annual Automotive Advertising Outlook focus on car dealers’ continued infatuation with digital media, perhaps the most profound statement appears at the end of the report, in the Conclusions:

“Let’s set something straight. Automotive advertising hasn’t completely disappeared from newspapers and radio, and it’s still a healthy part of TV and direct mail. In fact, we could have begun this report as follows: ‘Despite the ballyhoo of all things digital, auto…

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Added by Borrell Associates on November 18, 2014 at 9:31am — 1 Comment

"The Power of Yellow. Half of the population reads the #yellowpages. How do directories play into your ad budget?  <iframe src="http://www.slideshare.net/slideshow/embed_code/32549075?rel=0" width="…

"The Power of Yellow. Half of the population reads the #yellowpages. How do directories play into your ad budget? 

<iframe src="http://www.slideshare.net/slideshow/embed_code/32549075?rel=0" width="427" height="356" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px 1px 0; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong>…

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Added by Borrell Associates on March 24, 2014 at 8:26am — No Comments

Amortizing Ideas

“A working draft of a House Ways and Means Committee tax reform bill would limit advertisers to deducting 50% of ad expenses per year while amortizing the rest over 10 years.”    Adweek.

Our nation arguably has the best communication system in the world. Best of all, much of it is free. These days, you can read the news (and see the video)…

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Added by Borrell Associates on November 22, 2013 at 8:34am — No Comments

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