Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
What legally defines a merchant who uses a self-funded, in-house financing program? Any merchant extending credit of any kind to one or more of their customers is this type of merchant, whether they realize it or not.
They may be running an in-house financing program using their own money, or they may simply be allowing a customer they’ve known for years to pay a few days late which constitutes…Continue
Take a look at your FAQ page. How does it look? Is it pretty bare? When was the last time you updated it? Do you even have a FAQ page? The FAQ page is more important than you think. Since the dawn of the Internet, customers have been going to the FAQ page to see if their question has an answer.
A savvy …Continue
Added by Ketty Colom on December 13, 2012 at 8:44am — No Comments
According to this recently published study by J.D. Power, 59% of auto shoppers with smartphones access dealership websites from the dealership. But why would a car shopper go to your website when they’re already in your store?…Continue
Added by Stephen Jackson on October 9, 2012 at 11:30am — No Comments
Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.
Are you missing out on sales because your marketing message is focused only on price points? If you're only focused on price, you are not connecting with customers…Continue
Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments
I've mentioned numerous times how having a Pinterest account is vital to your social media plan and makes your dealership more likeable as a whole. Well, I found a study online by EyeTrackShop which highlights where the user’s eye is drawn to on a Pinterest page. While most websites draw the users to the left side of the…Continue
Before I decide to make a purchase on any big ticket item, I search the company’s name in Google and see the rating the business received. I also read a couple of the customer reviews. I, like most shoppers, am turned off by bad reviews. Shoppers are using the Web now, more than ever to research and review companies.
Which rating service should dealerships pay most attention to? Google and here’s why:
I googled a local dealership here in Orlando, and the first…Continue
Added by Ralph Paglia on March 14, 2012 at 6:48pm — No Comments
by: Sarah Kessler
Google+ may be less than a year old, but New York Timesbestselling author Chris Brogan is ready to crown it a game changer. His latest book, which will publish next week, is called Google+ for Business: How Google's Social Network Changes Everything.
“Everything?,” we asked Brogan. He assured us, rather indignantly, that he hasn’t made a mistake with his book’s title.…Continue
Added by Daymond Decker on December 14, 2011 at 9:17pm — No Comments
Added by chatmeter on January 20, 2011 at 7:07pm — No Comments
Every year, people start lining up on Wednesday to take advantage of $3 appliances and $1…Continue
Added by MacKenzie Garfield on December 3, 2010 at 2:00pm — No Comments
Added by Todd Smith on May 21, 2010 at 8:12am — No Comments
Added by Reid Richards on October 27, 2009 at 10:30pm — No Comments