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Brian Pasch's Blog Posts Tagged 'websites' (15)

Google Analytics For Car Dealers - Part III by Brian Pasch

This is the third in a series of articles for car dealers who would like to learn how to leverage Google Analytics in order to better merchandise their websites, track consumer activity, increase conversion, and measure the influence of their marketing investments.  

To summarize the series to date:…

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Added by Brian Pasch on October 13, 2012 at 3:22am — 1 Comment

Google Analytics For Car Dealers - Part II by Brian Pasch

Last week I decided to write a series of articles on Google Analytics to help dealers better leverage this powerful tool.    Google Analytics reports must be a part of the monthly marketing decision-making process,  because the data can direct dollars into the most effective…

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Added by Brian Pasch on October 11, 2012 at 3:30pm — 2 Comments

Are Your Marketing Priorities Aligned With What Google Analytics Says Is Important?

I am a vocal advocate for leveraging Google Analytics to guide a dealership's online marketing strategy.  Despite my pleas, a small percentage of dealer operators have a consistent process for analyzing Google Analytics data every month to spot trends or to prioritize marketing investments.

So I thought that I would write a few articles that utilize Google Analytics data charts to show hungry automotive marketing professionals and dealer operators how to leverage this great…

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Added by Brian Pasch on October 8, 2012 at 12:36pm — 6 Comments

Does Your CRM Processes Treat Mobile Visitors Differently?

Today I looked at 20 dealers Google Analytics reports for the last 30 days and on average, about 20% of their website traffic is being labeled as Mobile visitors.  Here is an example of how this is displayed in Google Analytics. 

 

For some dealers their mobile…

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Added by Brian Pasch on February 11, 2012 at 6:30pm — No Comments

Dealerskins and XIGroup Unite To Offer Unified Automotive Website Solutions

On January 24, 2011 Dominion Dealer Solutions made that announcement that I was anticipating; a unified technology strategy for XIGroup and Dealerskins customers.

I've been following both companies for the past few years and PCG Digital Marketing reviewed both platform as part of…

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Added by Brian Pasch on January 26, 2011 at 7:00am — No Comments

BMW Dealers Can Save $2,000 On Website and Marketing Costs





As many dealers know, I am always keeping my ear to the ground to be the first to report on the latest automotive digital marketing and social media trends that add value to the automotive industry. This week a learned that… Continue

Added by Brian Pasch on January 20, 2011 at 8:00pm — 1 Comment

Invest 5 Minutes to Protect Your Brand Online

I have been educating dealers on the concept of a POD Score this month and I wanted to give ADM members advice on how to increase their POD score. You should also read the latest post on how POD Score is calculated. (Read Article)



One of the fastest ways to protect a car dealer's BRAND and Page One search results is to purchase the .NET and .ORG… Continue

Added by Brian Pasch on September 29, 2010 at 9:30pm — 3 Comments

Consumers Can Vote For Best Car Shopping Website

PCG Digital Marketing in preparation for the 2010 Automotive Website Awards has launched a nationwide survey for consumers who shop and research automobiles on the Internet. We are asking members of the ADM community to help us get the word out to consumers.



The survey contains seven questions and seeks to determine which popular automotive website is consumers first choice when shopping for a new and… Continue

Added by Brian Pasch on September 14, 2010 at 6:00am — No Comments

Submit Your Choice For Best Designed Automotive Website

Members of the Automotive Industry are encouraged to submit their recommendation for the best designed automotive websites. There will be three categories for best designed automotive websites:



  1. Car Dealer Websites
  2. Third Party Automotive Advertising Websites
  3. OEM Websites


Examples of Third Party Automotive Advertising Websites are Cars.com, Autotrader.com, CarGurus.com, LemonFree.com, EveryCarListed.com, Ronsmap.com, and others that advertise… Continue

Added by Brian Pasch on September 12, 2010 at 7:00am — No Comments

2010 ASMA Awards Applications Available For Car Dealer Website Providers

2010 ASMA Awards Applications for the 2010 Automotive Search Marketing Architecture (ASMA) study, underwritten by PCG Digital Marketing (PCG), are now available to automotive website design companies.

The annual study and awards recognize the best automotive website platforms for automotive digital marketing strategies.

Automotive website companies are encouraged to contact…

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Added by Brian Pasch on July 23, 2010 at 9:49am — 2 Comments

Car Dealership Are Getter Weaker While Lead Collectors Get Stronger

In preparation for a webinar I am doing today with DealersEdge.com covering the topic "Car Dealers Are Under Attack", I wanted to share one screen shot the perfectly demonstrates a significant problem that faces most car dealers.

For many organic searches, car dealers websites are becoming non-relevant, like for year, make and model searches. They are also becoming less relevant for simpler search your brand and city.

To compound that problem,…

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Added by Brian Pasch on July 22, 2010 at 4:30am — No Comments

Is Your Digital Marketing Campaign Ready to Implode?

I'm in Paris tonight and on the eve of the 4th of July I wanted to wish everyone in the ADM community a have happy holiday weekend. With that in mind, I wanted to give ADM members a 4th of July gift that can prevent their digital marketing budget from imploding.



In the past month I have had the good fortune to create a digital footprint analysis REPORT for three dealer groups that are in the top 25 in the nation. All had a similar problem. They were heading down a…

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Added by Brian Pasch on July 3, 2010 at 4:38pm — 3 Comments

Is Your Website iPad Friendly?



Have you checked your website using an iPad? I strongly suggest that you do because the number of iPad visitors to your website is increasing.

With the popularity of the device, you will need to honestly evaluate the experience for an iPad user and make any necessary adjustments.

In particular, search boxes and forms should be spaced appropriately to make it easy to use on the iPad. Buttons can be added on some pages to simplify the surfing…

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Added by Brian Pasch on June 23, 2010 at 4:30am — No Comments

And The Award Goes To....

I've been working hard on my study of thirty-four automotive website platforms and their effectiveness for search marketing. The more I look at the vendor data, the more I want to extend the research, but time is running out.



So I thought that I would ask ADM members who are working at car dealers to help me with a question.



Look back on 2009 and ask yourself:



"What automotive website vendors have truly added INNOVATIVE services or… Continue

Added by Brian Pasch on October 21, 2009 at 7:00pm — 2 Comments

Last Call For Dealer Website Vendors

On November 1st, I will be publishing the 2009 Automotive Search Marketing Architecture (ASMA) report at the Digital Dealer Conference. The report will review and summarize 34 website platforms to assist car dealers evaluate which website platforms can best help them with their search marketing goals.



To that end, I have included three grids that will be part of the report. If you work for one of the companies listed on these grids, I simply ask that you email me with the Y or N… Continue

Added by Brian Pasch on October 17, 2009 at 9:56pm — 10 Comments

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