Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Speaker after speaker at conferences throw up Tesla as an example of industry revolution. Certainly the company is pushing OEMs to stretch their technology legs and lawyers can work out the franchise law impact. But the reality is that their digital marketing and processes seem more like a typical dealer.
Proof is in the attached graphic that promises a shopper that…Continue
Added by Big Tom LaPointe on July 26, 2016 at 11:00am — No Comments
By now most dealers know that a well-managed chat setup is the best add-on for a car dealership website to increase sales. It is an extremely effective means for greeting every web shopper and starting the sales process and helping them get information they seek. But the benefits from chat far exceed merely selling cars. Here are five surprising…Continue
Added by Big Tom LaPointe on January 10, 2016 at 9:00pm — No Comments
We talk to hundreds of dealers about live chat and were often surprised by internet managers who are clueless about their traffic and lead numbers. Certainly in the auto industry, an 'internet manager' can be anyone from a…Continue
If you have ever been in the dealership showroom before or after hours, you know the phone still rings even when the receptionist is away from her desk. For all the calls that come in and roll to the general voicemail box, how many callers do you think leave a message? MAYBE one in ten. Why is that? It is usually one of two reasons:
- They don't…Continue
The good news about putting live chat on your website is that unlike joining a MLM company, you generally won’t chase away your friends and neighbors. But what we do hear dealers tell us is, ‘we tried it and it didn’t work for us’. How many people have you heard say that about MLM – just about everyone who has joined?
Well, how many people have you heard say that…Continue
Added by Big Tom LaPointe on June 3, 2014 at 11:00pm — No Comments
When the internet began to commercialize in the late 90's, you could throw up a website with a few nice pictures and you were ahead of the competition. Then you had to add your inventory just to be competitive. The same is true with live chat on your website - you can't just throw it on…Continue
Added by Big Tom LaPointe on April 7, 2014 at 7:45am — No Comments
Filtering through hundreds of articles that address SEO, CSI, online ratings, and how to maximize social media marketing, sometimes I can't help but wonder if companies are actually paying attention to real customers and what those customers REALLY think. This incredible viral video that Dove produced has more than 60 million views and demonstrates…Continue