Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In this blog I’d like to talk a little bit about American with Disabilities Act (ADA) accessibility and your websites, quickly covering some emerging issues and simple corrective actions you can take.
If you are an auto dealer in Florida or New York,…Continue
Added by Ed Barton on April 5, 2019 at 7:30am — No Comments
Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a year.
As SEO and SEM experts know, you have to test your assumptions when…Continue
Added by Jim Flint on March 22, 2019 at 7:12am — No Comments
A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver
Added by Jim Flint on March 15, 2019 at 7:27am — No Comments
Many dealerships reap the benefits of employing staff that speak fluent Spanish for the simple reason that an increasing number of Spanish speakers frequent today’s dealerships for both sales and service. Language barriers can be a problem when it comes to service recommendation upsells or relaying the value of a vehicle, its…Continue
Added by Brett Sutherlin on March 12, 2019 at 7:33am — No Comments
In this modern age of transparency, dealers can get somewhat confused on the subject of pricing. Should they provide upfront pricing on their website, or ask customers to engage with their site first before receiving the dealership’s best price?
The industry is pretty divided on this…Continue
When your customers decide to trade in their current vehicle, you know exactly what to do first: make sure they get an appraisal as quickly as possible, since that’s the number one priority for most buyers. Right?
Not so fast.
AutoLoop recently surveyed 1,000 recent car buyers and analyzed over 100,000 leads from various…Continue
Added by Doug Van Sach on January 18, 2019 at 7:18am — No Comments
Have you ever eagerly awaited the release of a great new movie? Anticipation mounts as release day approaches. Then you go and see it, only to leave disappointed. I’m sure I can name plenty of box office bombs which were initially hyped up and expected to be box office blockbusters. If you look at the factors involved in what makes a “bomb” versus a…Continue
Added by Brett Sutherlin on December 27, 2018 at 7:26am — No Comments
Running an online business is an increasingly popular and lucrative idea. Many people have started online businesses out of their house, and they have used the Internet to reach consumers around the world. This is a cost-effective way to operate a business, but you will still need to invest in infrastructure and technology. Because your business will operate online, you will need several web-based…Continue
Added by Brooke Chaplan on November 1, 2018 at 5:07pm — No Comments
Don’t assume that a car search has to be a nightmare. It doesn’t. If you’re careful and resourceful, finding the car of your dreams can actually be a productive and straightforward process. You simply have to know what you want out of your vehicle from the get-go.
Added by Rachelle Wilber on October 12, 2018 at 3:00am — No Comments
Developing an ecommerce business generally speaking and a business of magento stores is hard enough without the chore of wooing a customer to make a repeat purchase. Repeat customers are difficult to win, and the job of convincing has to repeat after every…Continue
Added by John White on August 25, 2018 at 12:30pm — No Comments
An e-commerce website is a type of development in which we create many different activities on one platform. Though, those people who are good in web designing are perfect to build up a website of e-commerce. Because such type of developers has enough knowledge to build a secure platform for web browsing.
However, in the world of internet, you may see a huge number of people gathering information with the help of searching. And this will…Continue
Added by Mike Willsun on May 11, 2018 at 1:22am — No Comments
Vboost viral marketing content now reaches 10X the audience by integrating its unique customer content with the dealer’s website and showroom
Newport Beach, CA – May 2, 2018 – Vboost (www.vboost.com), a viral marketing company focused on the auto industry, today announced the release of Vboost 3.0, which includes two new products aimed at increasing auto dealers’ viral marketing…Continue
Added by Paul Moran on May 2, 2018 at 7:05am — No Comments
With the rapid growth of social media, it is no wonder that it has become one of the essential tools for eCommerce.
The fact is that more and more people are relying on internet searches, which includes social media websites, when they…
Added by Steven Clarke on December 17, 2017 at 11:00pm — No Comments
AutoHook has announced they have completed the integration process with the industry’s top leading website providers.
Mutual clients of AutoHook and the affiliate companies listed below are now set up to successfully target and incentivize customers to visit dealer…Continue
Added by David Metter on August 25, 2017 at 10:30am — No Comments
(Part 2 of a 4-piece blog series on vehicle merchandising)
Added by Devin Daly on August 10, 2017 at 6:44am — No Comments
For the past 15 years or so, technology has existed which enables customers to schedule service appointments online. In the beginning, the systems were very basic – the customer filled out a form online and an e-mail was sent to someone at the dealership who may – or may not – confirm that appointment.
Added by Ujj Nath on March 3, 2017 at 5:22am — No Comments
Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number…Continue
Added by David Metter on February 15, 2017 at 1:30pm — No Comments
While dealers spend a lot of money on marketing, often, most of that spend is directed at the sales department. But what about service? The largest revenue source for the dealership should certainly be worthy of a decent percentage of that budget. However, sadly that’s not usually what happens.
Added by Tim Clay on February 15, 2017 at 5:45am — No Comments
Sometime in the 1890’s, marketing pioneer John Wanamaker coined the famous phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Personally, I have always hated this phrase. My old boss…Continue
Added by David Metter on February 6, 2017 at 12:09pm — No Comments
“The Leads Are Dead”
According to those who struggle to generate consumer sales leads for businesses, “Sales leads are dead.” Furthermore, these (interestingly, mostly digital) marketers claim that today’s connected consumers are simply unwilling to trade their personal information online in…Continue
Added by Steve Stauning on January 26, 2017 at 3:36pm — No Comments