Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'website' (202)

How to Make the Most of Your Marketing in a Down Market

Consumers have grown tired of the countless vanilla marketing messages many companies keep sending (and yes, that includes OEMs and dealers.) However, the marketing tactic that is enjoying success is relevant marketing directly aimed at a specific individual. Relevance is the key to winning today’s consumers. But, it’s not only about relevance, it also…

Continue

Added by Timmy D. James on October 25, 2019 at 7:18am — No Comments

FZA Digital Releases ADAPT, an Effective WCAG Compliance Toolkit for Auto Dealers

As ADA lawsuits become commonplace in the industry, FZA Digital releases a solution for auto dealers to combat this frustrating issue.

 

Lakeland, FL, October 22, 2019 – With the recent news that the supreme court is allowing  cases to move forward against retailers if their websites are not…

Continue

Added by Ed Barton on October 22, 2019 at 7:11am — No Comments

Dealer Websites Fail to Meet Customer Expectations

A recent Affinitiv survey of 1,000 automotive consumers reveals that dealerships are falling short when it comes to delivering personalized, online shopping experiences to customers. In the same study, we analyzed a sample of 100 dealer websites to better understand the current level of personalization that dealers are offering.

 

Why the focus…

Continue

Added by Doug Van Sach on October 18, 2019 at 7:22am — No Comments

Is Your Website Driving Your Best Leads Away?

A recent article from consulting giant Deloitte has added new importance to the role of retailer websites in the average consumer’s vehicle purchase journey. According to the results of its…

Continue

Added by Graham Annett on August 29, 2019 at 7:13am — No Comments

May Your DMS Be Forever in Your Favor

This is my third and final blog in the series about what to look for when choosing a DMS.

 

In this final part of the series, I cover three more areas to consider when investigating what should be a long-term…

Continue

Added by Veronica Dunford on August 15, 2019 at 7:00am — No Comments

Stuck for Website Content Ideas? Try This!

One critical best practice that helps drive more traffic to your website is to continuously create new content. Google crawls websites to find relevant content to provide more accurate results to searchers. However, it is sometimes hard to come up with content ideas that will be of interest to your audience.

 

Pounding your head against a desk,…

Continue

Added by Brett Sutherlin on July 25, 2019 at 7:00am — No Comments

fusionZONE Automotive Forms New Dealer Advisory Council

Advisors from a mix of dealers and dealer groups will help shape future company processes & product development

 

Lakeland, FL, July 8, 2019 - fusionZONE Automotive, LLC today announced the formation of a dealer advisory council to gather feedback and insights directly from its dealer clients to help shape future product development based on the exact needs of its…

Continue

Added by Ed Barton on July 8, 2019 at 7:01am — No Comments

fusionZONE Automotive Expands and Moves into New Lakeland, FL, Offices

Lakeland, FL, July 1,  2019 - fusionZONE Automotive, LLC today announced that due to sustained company growth it is expanding into new offices with an additional 8,000 square feet of space and consolidating operations to its Lakeland, FL office.

 

FusionZONE acquired MotorWebs a year ago along with nearly 300 dealership clients, and this expansion has enabled it to add management and support functions, and service…

Continue

Added by Ed Barton on July 1, 2019 at 7:11am — No Comments

DealerBuilt Promotes Kathy Henderson to National Accounts Director

Company is adding resources, upgrading account management team & boosting its professional services team with top client specialists

Mason City Iowa, June 26, 2019 --…

Continue

Added by Veronica Dunford on June 26, 2019 at 7:19am — No Comments

Attention Florida and New York Dealers: Your Website could be at Risk!

In this blog I’d like to talk a little bit about American with Disabilities Act (ADA) accessibility and your websites, quickly covering some emerging issues and simple corrective actions you can take.

If you are an auto dealer in Florida or New York,…

Continue

Added by Ed Barton on April 5, 2019 at 7:30am — No Comments

Speed Matters – Consumer Website or Dealer Website Google Ads

Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a year.

 

As SEO and SEM experts know, you have to test your assumptions when…

Continue

Added by Jim Flint on March 22, 2019 at 7:12am — No Comments

Fundamental Conversion Error

A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver

 

Today,…

Continue

Added by Jim Flint on March 15, 2019 at 7:27am — No Comments

Are You Missing Out on a Large Population of Customers?

Se Habla español?

Many dealerships reap the benefits of employing staff that speak fluent Spanish for the simple reason that an increasing number of Spanish speakers frequent today’s dealerships for both sales and service. Language barriers can be a problem when it comes to service recommendation upsells or relaying the value of a vehicle, its…

Continue

Added by Brett Sutherlin on March 12, 2019 at 7:33am — No Comments

To Price or Not to Price: That is the Question!

In this modern age of transparency, dealers can get somewhat confused on the subject of pricing. Should they provide upfront pricing on their website, or ask customers to engage with their site first before receiving the dealership’s best price?

 

The industry is pretty divided on this…

Continue

Added by Brett Sutherlin on February 7, 2019 at 6:00am — 2 Comments

Convert More Prospects With Smarter Trade-In Tools

When your customers decide to trade in their current vehicle, you know exactly what to do first: make sure they get an appraisal as quickly as possible, since that’s the number one priority for most buyers. Right?

 

Not so fast.

 

AutoLoop recently surveyed 1,000 recent car buyers and analyzed over 100,000 leads from various…

Continue

Added by Doug Van Sach on January 18, 2019 at 7:18am — No Comments

Scripts Are for Actors, not your Websites

Have you ever eagerly awaited the release of a great new movie? Anticipation mounts as release day approaches. Then you go and see it, only to leave disappointed. I’m sure I can name plenty of box office bombs which were initially hyped up and expected to be box office blockbusters. If you look at the factors involved in what makes a “bomb” versus a…

Continue

Added by Brett Sutherlin on December 27, 2018 at 7:26am — No Comments

8 things need to know before instituting a rewards program on your magento website

Developing an ecommerce business generally speaking and a business of magento stores is hard enough without the chore of wooing a customer to make a repeat purchase. Repeat customers are difficult to win, and the job of convincing has to repeat after every…

Continue

Added by John White on August 25, 2018 at 12:30pm — No Comments


OEM
Ecommerce Web Development

What Is Ecommerce?

An e-commerce website is a type of development in which we create many different activities on one platform. Though, those people who are good in web designing are perfect to build up a website of e-commerce. Because such type of developers has enough knowledge to build a secure platform for web browsing.

However, in the world of internet, you may see a huge number of people gathering information with the help of searching. And this will…

Continue

Added by Mike Willsun on May 11, 2018 at 1:22am — No Comments

VBOOST launches two new products as part of NEW vboost 3.0 release for auto dealers

Vboost viral marketing content now reaches 10X the audience by integrating its unique customer content with the dealer’s website and showroom

 

Newport Beach, CA – May 2, 2018 – Vboost (www.vboost.com), a viral marketing company focused on the auto industry, today announced the release of Vboost 3.0, which includes two new products aimed at increasing auto dealers’ viral marketing…

Continue

Added by Paul Moran on May 2, 2018 at 7:05am — No Comments


Marketer
Use Social Media To Power Up Your Car Dealership Website

With the rapid growth of social media, it is no wonder that it has become one of the essential tools for eCommerce.

The fact is that more and more people are relying on internet searches, which includes social media websites, when they…

Continue

Added by Steven Clarke on December 17, 2017 at 11:00pm — No Comments

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service