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All ADM Blog Posts Tagged 'website' (182)


Influencer
AutoHook Integrates with Top Dealer Website Providers to Give Dealers Advanced Vehicle Targeting Capabilities

AutoHook has announced they have completed the integration process with the industry’s top leading website providers.

Mutual clients of AutoHook and the affiliate companies listed below are now set up to successfully target and incentivize customers to visit dealer…

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Added by David Metter on August 25, 2017 at 10:30am — No Comments


Dealer
Interaction is Key: 5 Inventory Web Display Best Practices

(Part 2 of a 4-piece blog series on vehicle merchandising) 

 …

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Added by Devin Daly on August 10, 2017 at 6:44am — No Comments


Vendor
Stop the Lunacy!

For the past 15 years or so, technology has existed which enables customers to schedule service appointments online. In the beginning, the systems were very basic – the customer filled out a form online and an e-mail was sent to someone at the dealership who may – or may not – confirm that appointment. …



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Added by Ujj Nath on March 3, 2017 at 5:22am — No Comments


Influencer
BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend

Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the…

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Added by David Metter on February 15, 2017 at 1:30pm — No Comments

Effective Marketing – Don’t Forget the Service Department!

While dealers spend a lot of money on marketing, often, most of that spend is directed at the sales department. But what about service? The largest revenue source for the dealership should certainly be worthy of a decent percentage of that budget. However, sadly that’s not usually what happens.

 

How…

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Added by Tim Clay on February 15, 2017 at 5:45am — No Comments


Influencer
ARE YOU IN THE DARK? The Dark Truth About Bot Traffic

Sometime in the 1890’s, marketing pioneer John Wanamaker coined the famous phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Personally, I have always hated this phrase. My old…

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Added by David Metter on February 6, 2017 at 12:09pm — No Comments

The Leads Are Dead

“The Leads Are Dead”

According to those who struggle to generate consumer sales leads for businesses, “Sales leads are dead.” Furthermore, these (interestingly, mostly digital) marketers claim that today’s connected consumers are simply unwilling to trade their personal information online in…

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Added by Steve Stauning on January 26, 2017 at 3:36pm — No Comments


Influencer
Don’t Use a Band-Aid When What You Really Need Are Stitches!

There is a lot of talk and buzz building about the importance of video marketing – as there should be. Video is quickly becoming the preferred medium for consumers. Don’t believe me? Literally thousands of articles exist on the Internet illustrating the benefits of using video in your marketing.

 

But…

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Added by Timmy D. James on November 3, 2016 at 6:50am — No Comments


Influencer
How to Optimize for Voice Search

It's not enough to think about optimizing for desktop and mobile anymore. With voice search, Siri, Google Now, and Cortana are just the beginning.

By the time we reach 2020, over 50% of daily searches will be through voice searches. So how can you optimize your business and brand to get ahead of the curve? Watch this week's Hard Facts with Samantha for more info.…

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Added by Paul Potratz on October 21, 2016 at 7:27am — No Comments

Effective Ways to Reduce Bounce Rate of Your Website

Has your auto dealership website been repelling customers? Do you think your potential customers are not converting into leads after landing on your website? Luckily, there's a metric for measuring that.

This metric is known as the bounce rate.

The bounce rate of your website measures the…

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Added by Kent Charlie on October 13, 2016 at 10:08pm — No Comments


Influencer
If a Picture Is Worth 1,000 Words, How Many Is a Video Worth?

If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.

 

There was a time in my career when dealers used to complain about having to take multiple…

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Added by Timmy D. James on September 29, 2016 at 5:32am — No Comments


Influencer
Sign up For Our Complimentary Webinar!

What can the power of a custom website do for you?

So many websites are templated and it's really important to stand out! Make sure you have the tools you need to have your website reflect your personality.

Click here to sign up for our website on customization!

Added by Paul Potratz on September 27, 2016 at 12:25pm — No Comments


Vendor
Low Hanging Fruit Is Now Available for Plucking

The automotive industry pretty much resets at the beginning for each month. I’m sure you’ve all heard the term, “hero to zero.” Well, that’s rather how it is – you are judged on your sales for the previous month.

 

So, what do managers do when they get nervous in the middle of the month – perhaps sales…

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Added by Joe Orr on September 14, 2016 at 5:53am — No Comments


Vendor
The Red or Blue Pill Is No Longer a Choice

In the popular science fiction movie, The Matrix, the hero Neo is presented with two options by the mysterious Morpheus – the red pill or the blue pill. By taking the red pill, Neo would be enlightened into the real world. Whereas, if he chose the blue pill, he would remain peacefully ignorant of reality and continue…

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Added by Joe Orr on August 5, 2016 at 5:44am — No Comments


Influencer
Tesla is NOT the big bad wolf of retail - here's why

Speaker after speaker at conferences throw up Tesla as an example of industry revolution. Certainly the company is pushing OEMs to stretch their technology legs and lawyers can work out the franchise law impact. But the reality is that their digital marketing and processes seem more like a typical…

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Added by Big Tom LaPointe on July 26, 2016 at 11:00am — No Comments


Influencer
Is Your Website Doing This?

What’s your website doing while you’re not looking?

This week on Think Tank Tuesday, I reveal the steps you should be taking to increase conversion and traffic on your landing pages, and it’s more than just a "Thank You" page. After watching this episode of Think Tank Tuesday, your website will be successful in no time!…

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Added by Paul Potratz on July 12, 2016 at 9:00am — No Comments


Vendor
MO MOBILE - MO MONEY

  It is no secret that mobile usage and digital media in general has climbed over the last decade.  What used to be only accessible at your desktop, is now available right in your pocket.  Mobile media usage will continue to climb, but where should it be on your priority list as a Marketing professional?  There no longer is a question of…

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Added by Josh Whitlatch on July 6, 2016 at 1:30pm — No Comments


Influencer
How to Optimize Your Open Rates

Did you know subject lines framed as questions get fewer open rates and replies?

Most people assume you SHOULD ask questions in your subject line in order to get more open rates when that’s not the case.  You can also increase the…

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Added by Paul Potratz on July 1, 2016 at 12:00pm — 1 Comment


Media
Your Website IS Your Showroom

There was a time when dealerships hated the internet.  I know, it’s hard to believe. What is interesting is that while most dealerships have learned to embrace the internet, many still feel it is an obstacle to overcome, a nuisance that interferes with the old adage: “Say anything…

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Added by Kim Orr on June 29, 2016 at 7:01am — No Comments


Influencer
Are You Making This Mistake?

Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve digital marketing success.



If you haven't already begun experimenting with other tools; now is the time. The first tool you should start with is email marketing. Tap into your current database and gather more information about your customers.…

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Added by Paul Potratz on June 28, 2016 at 12:00pm — No Comments

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