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Timmy D. James's Blog Posts Tagged 'walkaround' (5)

How to Shoot Professional Quality Videos with a Smartphone

When dealerships first start their video marketing programs, one of the most common questions I am asked is, "Will I have to buy an expensive camera?" The answer…

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Added by Timmy D. James on June 22, 2017 at 6:18am — No Comments

To Sell More Cars, You Need to Get Personal

The chances are pretty good that any email lead YOU receive is also sent to competing dealerships. That means the car shopper will get emails and phone calls from other salespeople looking to sell that customer a car. Unless the lead is on a unique used vehicle, your competitors have the same new vehicles in their inventory.

 

Therefore, reaching that customer…

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Added by Timmy D. James on July 7, 2016 at 6:24am — No Comments

How to Use Video to Turn Leads Into Shows

All dealerships get leads that originate from the Internet. Not all dealers, however, are equal when it comes to how they handle these leads. Ever wonder why some dealers are able to close Internet leads at 12+ percent, while others struggle to reach 6 percent? The reason has everything to do with how these leads are handled – from speed of reply to the content in the reply…

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Added by Timmy D. James on June 8, 2015 at 6:00am — 1 Comment

In Marketing, Consumers Want to Know What Is In It For Me

People aren’t watching your commercial or video because they want you to sell them your product. They’re watching because they want you to sell them a solution.

 

In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea is that you want to tell the consumer why they need a…

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Added by Timmy D. James on May 18, 2015 at 6:30am — No Comments

Live Video Walkarounds: Are they Worth the Effort?

While most forms of digital marketing offer some value to dealers, the one constant has – and always will be – the better your inventory merchandising, the higher your sales.

In the digital world, your merchandising takes place on your VDP Pages, making your VDP Pages one of (if not “the”) most valuable pieces of digital real estate that you have today.  The…

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Added by Timmy D. James on April 13, 2015 at 6:00am — No Comments

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