Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Let’s start with creating a BDC. We would hire women between 35-50, pay them $20 an hour to set appointments. Most of these women would be moms with kids in school so getting to the dealership by 8:00am would be no problem.
After the BDC confirms…
Did you know within retail stores, Apple has the highest selling rate per square foot ($6,050) in the USA? That is more than double second place winner, Tiffany’s at $3,017. Why? Can car dealerships pull anything from this to improve? Maybe, let’s take a quick look:
Examination of an Apple Retail Store:…Continue
Added by Todd Vowell on February 22, 2013 at 11:47am — No Comments
It’s no secret, most people hate going to a dealership to buy a car. They fear paying too much, being lied to, or being ripped off. Many car dealerships have changed their tune and treat the customer right but that “reputation” still exists for car dealerships as an industry. It will be a slow process but it can change.
One new challenge many dealers face is all the rants, complaints and false accusations from the…Continue
Added by Todd Vowell on January 17, 2013 at 9:44am — No Comments
Always make sure your content is informative (something for business, life, or both that…Continue
As the originator of the famous "Butterball Bonanza", it is important to remember that there is a right way and a wrong way to execute this event. 16 years, a million turkeys, and over 100,000 vehicles sold, you learn a lot! We keep many proprietary steps…Continue
Added by Todd Vowell on October 11, 2012 at 8:32am — No Comments
Translation: "I’m doing the same type of direct mail I was doing 30 years ago". Send out thousands of pieces of mail telling people they may have won BIG money or a new car, then when they come in, tell them sorry they "didn’t win $10,000 cash…Continue
Added by Todd Vowell on September 28, 2012 at 12:06pm — No Comments
GM extended its “Semi-annual Truck Month” over…
A big shout out to St. Louis based research firm Maritz and their recent "New Vehicle Customer Study" that confirms what I have been saying for over 25…Continue
It was January, 2011 when I first wrote about how $220 Billion Global King Kong GOOGLE goes offline with direct mail. Now, $100 Billion Global King Kong Jr FACEBOOK followed suit.
The thing that amazes me most is all the naysayers that continue to place direct mail in the "has been" category and in an…
Car dealerships Are Not "Man Certified" so why be "Women Certified"?…
By Todd Vowell, CEO, Buy Mail Direct Inc.
Every now and then, you have one of those conversations that just "effects" you in ways you can't explain. In the past 30 years, I have talked with at least 10,000 Car Dealers, GM's, and GSM's. But for some reason, some conversations just grab you in ways it…Continue
I just want to wish all you dealership salespeople out there a very big "GOOD LUCK, GOOD SELLING" this weekend. That's right, "Labor Under Correct Knowledge".
Day end and day out, everyone goes back and forth here on how to sell more cars, new technology, old technology, traditional marketing, digital marketing, social media, social marketing, automation, qr codes, lead pages, blah blah blah.
You hear “we…Continue
While we dig deep into Demographics’, Geographic’s, niches, ideas, social media, digital, traditional marketing and analyze who buys what and for how much, let’s not forget about who really controls the wallet in MOST households.
Almost 84 million women right here in the USA is a mom. They are probably the most powerful consumer group of all, controlling 85% of household spending, according to Mintel International.
In the automotive digital/traditional marketing world, it is…Continue
After 10 years of digital and traditional direct marketing trying to figure out how to co-exist (or eat each other up to survive) in the automotive world, here is what has developed. Digital Marketing has grown tremendously because it’s new and initially had no numbers to speak of so it had nowhere to go but up.
Traditional direct mail marketing has grown a few small points a year, nothing surprising, just a good, solid, and dependable work horse.
Added by Todd Vowell on May 20, 2011 at 9:31am — No Comments
Added by Todd Vowell on May 12, 2011 at 4:44pm — No Comments
The mouse and keyboard were invented before the Internet even existed. Since then, countless technological advancements have allowed for much more efficient human computer interaction. Why then do we continue to use outdated technology? Introducing Gmail Motion -- now you can control Gmail with your body.
Gmail Motion uses your computer's built-in webcam and Google's patented spatial tracking technology…Continue
Added by Todd Vowell on April 1, 2011 at 9:13am — No Comments