Brian Pasch's Blog Posts Tagged 'video' (8)

GIGANTIC YouTube Advertising Format Being Tested in Google SERPs

I want to thank Chip Dorman for giving me a heads up on a video SERP format showing up in Google search. In this case, under the top three Google Adwords placements, there is a HUGE YouTube video, when you search "2014 Kia Long Beach".

When you click on the video, it…

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Added by Brian Pasch on June 6, 2014 at 12:30pm — 4 Comments

Google Adwords For Video Is Unfortunately Neglected By Most Dealers

Consumers are watching their favorite TV shows, music videos, sporting events, and of course the latest version of the Harlem Shake on YouTube every day. (Maybe we need to create an ADM version of the Harlem Shake!)

If you are a car dealer that invests in Cable TV advertising and are not advertising onYouTube, this is my call to action. You must have a YouTube online video strategy in your overall marketing plan.

YouTube's reach continues to grow as a primary…

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Added by Brian Pasch on February 24, 2013 at 9:00am — No Comments

Join The Google Video Pre-Roll Pilot Starting December 1st

Is your dealership leveraging the power of video marketing? Today, video ad formats are the most effective way to communicate with consumers during their shopping cycle.

Video marketing includes direct video posting on YouTube, but that is nothing new. Dealers who want to differentiate themselves from…

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Added by Brian Pasch on November 11, 2012 at 4:00am — 4 Comments

Have The Courage To Cut Some TV Budget For Video Pre-Roll Marketing

Dealers who are looking to take their successful franchises to the next level should consider video pre-roll marketing. Video Pre-Roll is display advertising on STEROIDS.

If your dealership believes in Cable TV marketing, I suggest that you get the courage to take a portion of that TV budget and move it online…

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Added by Brian Pasch on June 21, 2012 at 7:30am — No Comments

Walk Around Video Contest Pays $2,000 To First Place Winner

At the 2012 Digital…

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Added by Brian Pasch on November 2, 2011 at 4:29am — 2 Comments

Your Auto Responders Should Leverage Links to Video Assets

I've never worked at a car dealership. But as I assist car dealers across the country, I have seen many different styles of management, structure, and process.

Recently I had the opportunity to conduct a joint 20 Group presentation with Joe Webb and Jared Hamilton and Joe presented the mystery shopping results he did for each dealer in the group. Wow, this was an eye opener from some dealers that…

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Added by Brian Pasch on March 13, 2011 at 10:00am — 11 Comments

ADM Members Invited to Automotive Video SEO Webinar

Video Optimization Webinar Scheduled – Dec 7th

Join Brian Pasch and Karry More, President of CAR-MERCIAL on December 7, 2010 at 12:00 noon to discuss video optimization and the unique product that CAR-MERCIAL offers. …

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Added by Brian Pasch on December 3, 2010 at 7:14pm — No Comments

Facebook Video Review Channel Tabs

If you believe in the power of customer testimonial videos, why don't you leverage them with a video review tab right on your Facebook Fan Page. We recommend that you create a seprate YouTube channel for reviews. Advanced digital marketing dealers will create at least two channels: one for sales and one for service.

The YouTube video channel…

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Added by Brian Pasch on June 25, 2010 at 7:30am — 2 Comments

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