Brian Pasch's Blog Posts Tagged 'video' (8)

By Brian Pasch

I want to thank Chip Dorman for giving me a heads up on a video SERP format showing up in Google search. In this case, under the top three Google Adwords placements, there is a HUGE YouTube video, when you search…

Consumers are watching their favorite TV shows, music videos, sporting events, and of course the latest version of the Harlem Shake on YouTube every day. (Maybe we need to create an ADM version of the Harlem Shake!)

If you are a car dealer that invests in Cable TV advertising and are not advertising onYouTube, this is my call to action.  You must have a YouTube online video strategy in your overall marketing plan.

YouTube's reach continues to grow as a primary…

Is your dealership leveraging the power of video marketing?  Today, video ad formats are the most effective way to communicate with consumers during their shopping cycle.  

Video marketing includes direct video posting on YouTube, but that is nothing new. Dealers who want to differentiate themselves from…

Dealers who are looking to take their successful franchises to the next level should consider video pre-roll marketing.  Video Pre-Roll is display advertising on STEROIDS.

If your dealership believes in Cable TV marketing, I suggest that you get the courage to take a portion of that TV budget and move it online…

At the 2012 Digital…

I've never worked at a car dealership. But as I assist car dealers across the country, I have seen many different styles of management, structure, and process.

Recently I had the opportunity to conduct a joint 20 Group presentation with Joe Webb and Jared Hamilton and Joe presented the mystery shopping results he did for each dealer in the group. Wow, this was an eye opener from some dealers that…

Video Optimization Webinar Scheduled – Dec 7th

Join Brian Pasch and Karry More, President of CAR-MERCIAL on December 7, 2010 at 12:00 noon to discuss video optimization and the unique product that CAR-MERCIAL offers. …